Last year North Carolina-based BB&T bank bought SunTrust Bank, creating the sixth largest bank in the country. The bank’s new name: “Truist.” I don’t care about that, but given that the baseball team I root for plays in a place that was originally called SunTrust Park, I did wonder what the name of the park would be called going forward.
As of today, we have that answer: the Braves and Truist just announced the new name: Truist Park. Which is exactly what I guessed they’d name it last year. Hey, you pay millions for an advertising campaign, you’re gonna slap your name on it.
As I noted last year, “Truist” is not a real word, but it’s the 21st century, so I’m not sure that even matters anymore.
What does “Truist” mean, anyway? Here’s what they said last year when they announced the bank name:
The name underscores BB&T’s and SunTrust’s reputations for trust, transparency and honesty, Dontá Wilson, BB&T chief digital and client experience officer, told the Observer this week. “Truist really is conveying a message that we’re going to stay true to our legacy,” he said.
The name also reflects the new bank’s plan to provide better technology to customers, Wilson said.
If that doesn’t get you excited for a ballgame, nothing will.