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Report: Mariners enter into a ballpark naming rights deal with T-Mobile

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Maury Brown of Forbes reports that T-Mobile will be the new naming rights partner for the Seattle Mariners’ ballpark beginning in 2019. Their park had been known as Safeco Field since it first opened in the summer of 1999. The 20-year naming rights deal with Safeco ended with the close of the 2018 season.

Brown reports that the deal will be around $3 million a year, which doesn’t seem like a whole lot. Then again, I have long been skeptical of how much naming rights actually bring back to the naming rights partner. That’s especially true when the partner is slapping its name on a ballpark that was known as something else beforehand. People tend to still use the old name and, I suspect, resent the new one a bit. Maybe that’s less the case when the park has only been known by corporate names, and no beloved traditional name is being displaced, but I still question if anyone really makes a single purchasing decision based on the name of a ballpark.

I know this much for sure, though: despite the relatively small cost of naming rights here, none of the most notable Seattle-based companies — which include Amazon, Starbucks, Nordstrom, Microsoft, Costco and Alaska Airlines — felt it was worth it. Possibly because they know people are gonna call the place “Safeco” for several years regardless.

Todd Helton cited for DUI following a crash

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Former All-Star first baseman Todd Helton has been charged with driving under the influence after a single-car accident in Knoxville, Tennessee.

According to the sheriff’s report, Helton’s car struck a telephone pole just before 6PM on March 18. He was not seriously injured, but was taken to the hospital for observation. Helton told deputies that he had taken an Ambien a few hours earlier. There was a cup in Helton’s car that “had the odor of an alcoholic beverage.”

Helton’s lawyer says that Helton has entered a treatment program. This was his second DUI arrest in the past six years. He was arrested in Colorado in 2013 while on the disabled list during his final season playing for the Colorado Rockies. He retired that year.

Helton, a five-time All-Star, played for the Rockies from 1997 through 2013, winning three Gold Gloves and collecting 2,519 hits and 369 homers. In 2000 he led the league in batting average, on-base percentage, slugging percentage, RBI, doubles, total bases and hits.