The Marlins have not released their new uniform design — at least not yet — but they did release their new logo today. That’s it up top. It’s not too bad? Here’s the secondary logo, which you could maybe imagine on a cap?
The logo appears at the end of the video below which is, until the final few seconds, not about baseball at all. It’s about Miami. A “this is our town” promotional thing which takes you on a tour and shows you people and the culture of the city.
A lot of times when sports teams do this stuff it seems somewhat contrived, but I think it’s pretty cool here. The Marlins have almost never sent much of a “we are a part of our community” message. Jeff Loria lived in New York for Pete’s sake and, of course, they infamously consider themselves a foreign corporation for legal purposes. Before this, the most they ever seemed to want out of Miami is tax subsidies and to be left the hell alone.
You can’t just market your way into a community — and the Marlins have a long way to go before they can earn back any sort of trust from baseball fans in Miami — but the fact that they are at least trying to make themselves part of the Miami community is probably worth something.