The Marlins want you to bring musical instruments, flags to the ballpark

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We’ve taken the Marlins to task for their on-field tanking and their less-than-admirable corporate citizenship in the past, but let us praise them when praising is due: they want to make the ballpark fun.

Starting in 2019 they are launching something called “Comunidad 305,” an outfield section described thusly on their website:

“This dedicated area within the ballpark is where we’ll celebrate culture every game.

“No matter where you are from, you are a part of what makes Miami great. We are fusing our pride for our native countries, our city, our diversity and our team to represent every night. Musical instruments, flags and more will be welcome and encouraged.”

“305” is Miami’s area code and the whole idea of a flag-waving, musical instrument-filled cheering section takes a page out of baseball in Latin America and Asia where organized cheering and — imagine this — fun is greatly encouraged. I suppose there’s a soccer vibe to this as well. Whatever the case, the fact that that the Marlins are reaching out to the local community and the Latinx community in this way is good in both an absolute sense and in a business sense. And God knows that having some fun at the ballpark is a good thing too.

Credit where it’s due to the Marlins. If it’s successful, I would not be at all shocked if other teams did something similar.

 

MLB crowds jump from ’21, still below pre-pandemic levels

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PHOENIX — Even with the homer heroics of sluggers like Aaron Judge and Albert Pujols, Major League Baseball wasn’t able to coax fans to ballparks at pre-pandemic levels this season, though attendance did jump substantially from the COVID-19 affected campaign in 2021.

The 30 MLB teams drew nearly 64.6 million fans for the regular season that ended Wednesday, which is up from the 45.3 million who attended games in 2021, according to baseball-reference.com. This year’s numbers are still down from the 68.5 million who attended games in 2019, which was the last season that wasn’t affected by the pandemic.

The 111-win Los Angeles Dodgers led baseball with 3.86 million fans flocking to Dodger Stadium for an average of 47,672 per contest. The Oakland Athletics – who lost 102 games, play in an aging stadium and are the constant subject of relocation rumors – finished last, drawing just 787,902 fans for an average of less than 10,000 per game.

The St. Louis Cardinals finished second, drawing 3.32 million fans. They were followed by the Yankees (3.14 million), defending World Series champion Braves (3.13 million) and Padres (2.99 million).

The Toronto Blue Jays saw the biggest jump in attendance, rising from 805,901 fans to about 2.65 million. They were followed by the Cardinals, Yankees, Mariners, Dodgers, and Mets, which all drew more than a million fans more than in 2021.

The Rangers and Reds were the only teams to draw fewer fans than in 2021.

Only the Rangers started the 2021 season at full capacity and all 30 teams weren’t at 100% until July. No fans were allowed to attend regular season games in 2020.

MLB attendance had been declining slowly for years – even before the pandemic – after hitting its high mark of 79.4 million in 2007. This year’s 64.6 million fans is the fewest in a non-COVID-19 season since the sport expanded to 30 teams in 1998.

The lost attendance has been balanced in some ways by higher viewership on the sport’s MLB.TV streaming service. Viewers watched 11.5 billion minutes of content in 2022, which was a record high and up nearly 10% from 2021.