Each owner will get at least $50 million in early 2018 from the sale of BAMTech

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Earlier this year Disney agreed to purchase the majority stake in BAMTech, the digital media company spun off from MLB Advanced Media. We know it as the source of the technology for MLB.tv and MLB.com, but it’s far more wide-ranging than that now. At present it powers streaming for MLB, HBO, NHL, WWE, and, eventually, will power Disney’s and ESPN’s upcoming streaming services.

The company was started by an investment from baseball’s 30 owners, so they’re getting a big payout as a result of the acquisition. Earlier this morning Jim Bowden dropped this regarding how much of that payout is in the offing in the short term:

That’s probably on the low end, actually. Some people I’ve spoken to who are familiar with the acquisition say the figure is more like $68 million in Q1 of 2018.

Good for the owners! It was a savvy, forward-thinking investment that, in the past, baseball owners might not have made. Bud Selig, Bob Bowman and others deserve credit for convincing the Jeff Lorias and Jerry Reinsdorfs of the world to think big and long term. It’s money out of the sky, raining down upon the owner of your baseball team for, basically, doing nothing.

Money which should be remembered when your buddy complains about a relief pitcher getting $6 million for only pitching 65 innings. Money which should be remembered when your team’s GM says that he has to cut back on payroll in the coming year.

 

MLB crowds jump from ’21, still below pre-pandemic levels

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PHOENIX — Even with the homer heroics of sluggers like Aaron Judge and Albert Pujols, Major League Baseball wasn’t able to coax fans to ballparks at pre-pandemic levels this season, though attendance did jump substantially from the COVID-19 affected campaign in 2021.

The 30 MLB teams drew nearly 64.6 million fans for the regular season that ended Wednesday, which is up from the 45.3 million who attended games in 2021, according to baseball-reference.com. This year’s numbers are still down from the 68.5 million who attended games in 2019, which was the last season that wasn’t affected by the pandemic.

The 111-win Los Angeles Dodgers led baseball with 3.86 million fans flocking to Dodger Stadium for an average of 47,672 per contest. The Oakland Athletics – who lost 102 games, play in an aging stadium and are the constant subject of relocation rumors – finished last, drawing just 787,902 fans for an average of less than 10,000 per game.

The St. Louis Cardinals finished second, drawing 3.32 million fans. They were followed by the Yankees (3.14 million), defending World Series champion Braves (3.13 million) and Padres (2.99 million).

The Toronto Blue Jays saw the biggest jump in attendance, rising from 805,901 fans to about 2.65 million. They were followed by the Cardinals, Yankees, Mariners, Dodgers, and Mets, which all drew more than a million fans more than in 2021.

The Rangers and Reds were the only teams to draw fewer fans than in 2021.

Only the Rangers started the 2021 season at full capacity and all 30 teams weren’t at 100% until July. No fans were allowed to attend regular season games in 2020.

MLB attendance had been declining slowly for years – even before the pandemic – after hitting its high mark of 79.4 million in 2007. This year’s 64.6 million fans is the fewest in a non-COVID-19 season since the sport expanded to 30 teams in 1998.

The lost attendance has been balanced in some ways by higher viewership on the sport’s MLB.TV streaming service. Viewers watched 11.5 billion minutes of content in 2022, which was a record high and up nearly 10% from 2021.