Safeco Field will be getting a new name

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The Seattle Mariners and Safeco Insurance have announced that the naming rights deal for the M’s ballpark will not be renewed when it expires.

It was a 20-year deal when it was signed and the ballpark has been called Safeco Field since it opened in July of 1999. That lasts through the end of the 2018 season, after which the park will be renamed. The Mariners say they have begun talking with potential naming rights partners.

For what it’s worth, among the largest Seattle-based companies are Amazon, Starbucks, Nordstrom, Microsoft, Costco and Alaska Airlines. You have to figure that one of those will be the winner. At least if companies like that consider naming rights to be a good investment. Which I’m not entirely sure it is.