MLB would like you to know about a baseball player named Derek Jeter

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A lot of people say that Major League Baseball is bad at promoting its players. Bah. Take one look at MLB’s social media feed over the past several days and you’ll see that the league goes all-out to promote its stars. Indeed, they have built an entire campaign around one of its brightest stars this week.

They’ve created a bracket-style “competition” of his finest moments, complete with video highlights in case fans are unaware of his historic exploits. Fans can vote for the best moment, but the vote is just a red herring. This is all about the appreciation of a fantastic talent and the league’s efforts to bring him into the hearts and minds of baseball fans everywhere.

For example:

And on and on it goes. Indeed, I’ve counted no less than 19 video-laden tweets promoting Derek Jeter in the past three days. There may be many more, actually, as these are just the ones with the custom “Jeet16” hashtag.

It’s quite impressive. And actually sort of sobering. I mean, if the league is going THIS crazy to promote a player who retired three years ago, IMAGINE how amazingly intense it’s marketing guys who are actually playing right now! Guys whose actual games, if people see their highlights, will become appointment viewing which will, in turn, help grow the game now and in the future!

Really, if they’re selling a 40-something year-old former player no one can watch play live ever again, I bet MLB has a team of hundreds of social media gurus helping spread the appreciation of today’s biggest talents.

Zack Britton’s season over, TJ surgery comeback out of time

Brad Penner-USA TODAY Sports
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NEW YORK — Zack Britton‘s season is over, his comeback from Tommy John surgery cut short after just three relief appearances for the New York Yankees.

New York put the 34-year-old left-hander on the 60-day injured list and selected the contract of right-hander Jacob Barnes from Triple-A Scranton/Wilkes-Barre.

Britton was removed after throwing a tiebreaking wild pitch in a 2-1 loss to Baltimore, an outing that lasted just nine pitches. The two-time All-Star had Tommy John surgery on Sept. 8, 2021, and made eight minor league injury rehabilitation appearances starting Aug. 24 and three big league appearances beginning Sept. 24. He threw 36 pitches to nine batters with a 13.50 ERA, six walks and one strikeout.

“Kind of running out of time here and having a little bit of fatigue last night, it’s like one of those things, you don’t want to power through that and reach for more and then do some damage as you’re coming back,” Yankees manager Aaron Boone said. “He’s in a good spot heading into the offseason.”

Britton had hoped to be able to help the Yankees in the postseason. He is eligible for free agency after the World Series.

“It’s just that final sharpness,” Boone said. “At this point in the season, just kind of up against it there. But he worked his tail off to put himself in this position and give himself an opportunity and certainly admire that.”

Barnes, 32, started the season with Detroit and was released on June 18 after going 3-1 with a 6.10 ERA in 22 relief appearances. He struck out 10 and walked nine in 20 2/3 innings.

Barnes signed a minor league contract with Seattle, made four relief appearances for Triple-A Tacoma, then was brought up by the Mariners and designated for assignment two days later without playing in a game. He refused an outright assignment, signed back with the Tigers and made five appearances at Triple-A Toledo. Released by the Mud Hens, he signed with Scranton on Aug. 30 and had a 2.25 ERA in 10 games for the RailRiders.

Boone said reliever Clay Holmes will not go on the IL after receiving a cortisone injection for inflammation in his right rotator cuff. If the Yankees had put Holmes on the IL, he would not be available for the Division Series.

After playing his first game since Sept. 4 and going 0 for 3, DJ LeMahieu said his injured right second toe felt fine. He is in a 2-for-41 slide.

“It felt good to play again,” LeMahieu said. “I felt like a baseball player.”

Matt Carpenter, sidelined since breaking his left toot on Aug. 8, ran on the field and will be among players reporting to training camp for Double-A Somerset, where there will be eight or nine pitchers. Boone anticipates Carpenter being available for the postseason as a pinch-hitter or designated hitter.

Right-hander Frankie Montas, sidelined since Sept. 16 by inflammation in his pitching shoulder, has resumed throwing.

“I don’t know about the Division Series,” Boone said, “more likely beyond.”