CNBC, citing Reuters, reports that Facebook and Major League Baseball are in discussions to stream one game per week.
Streaming is becoming more and more ubiquitous as it’s a more convenient way for people to access media they like. MLB Advanced Media, which handles MLB’s streaming service, is worth several billions of dollars. Last year, Disney paid $1 billion to purchase a 33 percent stake in BAMTech, the independent company MLBAM launched for its streaming.
Millennials and “Generation Z,” in particular, are driving the streaming trend. Forbes, citing the Digital Democracy Survey in 2015, reported that 56 percent of millennials’ media consumption was done via computer, smartphone, tablet, or gaming device. Those 30 years and older rely on television to watch film and TV shows at a clip higher than 80 percent.
Twitter is already in the sports streaming arena. It streams MLB, NFL, and NHL games as well as the PGA Tour.