Zach Buchanan of the Cincinnati Enquirer reports that the Cincinnati Reds have signed a new long term TV deal.
It’s with the old network, however, Fox Sports Ohio, and it is not one of those transformative multi-billion deals that we’ve seen a lot of big market clubs sign in recent years. Buchanan, reporting the words of Reds COO Phil Castellini, characterizes it as “a nice increase” over the current deal, however. Exact terms were not disclosed, but the deal is for 15 years and will run through the 2032 season. The Reds had initially explored creating their own cable network but decided against it. They will, however, get an equity stake in Fox Sports Ohio.
This isn’t likely to change the Reds’ approach on the field. They’re in the middle of a rebuild and, even if this deal did represente a financial windfall, which it doesn’t seem to, it’s not like the Reds are in a position to go out and splurge on big free agents in the short term. And that’s before you realize that there aren’t that many good free agents available these days.