If you’re looking to rep the red and royal blue this October, you best get your gear inside the ballpark. According to Lauren Zumbach of the Chicago Tribune, the Cubs have sought a court order that would allow them to seize unauthorized merchandise being hawked outside of Wrigley Field. That includes shirts with taglines like “Just One Before I Die” and apparel depicting a blue flag with a white “W.”
[The Cubs] received a trademark for “W” flags, but a trademark for use on apparel is pending. Deeming a letter of the alphabet worthy of a trademark might seem like a stretch, but around Wrigley, everyone knows what that particular W in that particular color combination means, [intellectual property attorney Douglas Masters] said.
While seven vendors have been named in the suit, the Cubs have a list of 30 more whom they suspect of trademark infringement, including retailers who primarily operate online.
Back in 2013, the Cubs ran into a similar issue when a fan dressed as alternative mascot Billy the Cub and made multiple appearances on game days outside the park. After six years in the role, Billy the Cub was ordered to cease and desist his ballpark activities by the team.
This time, however, Billy’s tip jar pales in comparison to the revenue unauthorized sellers stand to reap over the next two months. With the playoffs just around the corner and playoff merchandise sales in full swing, quashing the competition (both on the field and off) will be top priority in weeks to come.
The club’s full complaint can be found here.