White Sox ballpark to be renamed “Guaranteed Rate Field”

Getty Images
41 Comments

Stadium naming rights have long been with us. They’re just a part of the sports landscape now. Some are pretty spiffy despite their corporate underwriting: “Great American Ballpark” could be the name of a sports facility even if it wasn’t also the name of an insurance company. “Progressive Field” could be the name of a field even an anti-corporate dude like Bernie Sanders could appreciate, at least if he’s sloppy with capitalization.

Others are clunky: “Globe Life Park in Arlington” seems to have both adjective and preposition problems, as if it were run through a foreign language translator and then back again to English. The joint in Oakland went by the name O.co Coliseum for a spell. That was for Overstock.com, but it didn’t exactly roll off the tongue.

At the risk of being snobbish, I think it’s fair to say that there are also higher and lower rent names as well. Banks, airlines and beer companies, however crassly commercial they are, seem a bit more respectable and venerable than, say, the fly-by-night dot com companies which named sports facilities for several years. “Chase” and “Coors” aren’t going anyplace. Those places are named after American institutions, even if they’re still corporate institutions. I’m pretty sure that circa 2001 half the stadiums and arenas in the country were named after businesses still being run out of tech incubators in nondescript office parks, their first biggest investment being the naming rights, their second biggest investment being the ping pong table in the break room.

The White Sox have long played in “U.S. Cellular Field.” This is pretty dicey as it is, given that that company is only a regional wireless provider. Fifth largest in the country. Certainly not A-list, and likely far more identifiable to more Americans as the name of a ballpark than the name of a going telecommunications concern, thereby sort of defeating the purpose of naming rights. Which must be why U.S. Cellular is getting out of the naming rights business, leaving the White Sox to find a different naming rights partner:

As the tenth largest mortgage company in the country, is there even any guarantee that Guaranteed Rate will be in business in 2030? If the choices are “it goes under,” “it gets purchased by a larger lender” and “it’s still there,” I am not putting money on the latter choice.

That aside, it’s just a goofy name for a ballpark. It’ll better lend itself to columnist jokes about bad guaranteed contracts for bust veterans than it will to spreading awareness of a financial services company. And don’t even get me started on the dissonance between the ballpark name and its tenant’s ticket price policies:

Screen Shot 2016-08-24 at 4.48.18 PM

Best work on that, guys.

UPDATE: LOL

 

Pujols hits 701st career home run, connects for Cardinals

albert pujols
Dilip Vishwanat/Getty Images
6 Comments

ST. LOUIS — Cardinals slugger Albert Pujols hit his 701st home run, connecting Friday night against the Pittsburgh Pirates.

Pujols launched a slider from former teammate Johan Oviedo over the Big Mac Land sign in left field at Busch Stadium. The solo drive in the fourth inning made it 1-all.

Pujols faced Oviedo for the first time and made the 24-year-old righty the 456th different pitcher he’s homered against.

The St. Louis star hadn’t homered in a week since hitting No. 699 and 700 at Dodger Stadium last Friday. Pujols had gone 10 at-bats without a home run after two starts and one pinch-hit appearance.

The Busch Stadium crowd gave the 42-year-old Pujols a long standing ovation before he came out of the Cardinals dugout to tip his cap for a curtain call.

Pujols hit his 22nd home run this season for the NL Central champion Cardinals.

Pujols is fourth on the career home run list behind Barry Bonds (762), Hank Aaron (755) and Babe Ruth (714).