White Sox ballpark to be renamed “Guaranteed Rate Field”

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Stadium naming rights have long been with us. They’re just a part of the sports landscape now. Some are pretty spiffy despite their corporate underwriting: “Great American Ballpark” could be the name of a sports facility even if it wasn’t also the name of an insurance company. “Progressive Field” could be the name of a field even an anti-corporate dude like Bernie Sanders could appreciate, at least if he’s sloppy with capitalization.

Others are clunky: “Globe Life Park in Arlington” seems to have both adjective and preposition problems, as if it were run through a foreign language translator and then back again to English. The joint in Oakland went by the name O.co Coliseum for a spell. That was for Overstock.com, but it didn’t exactly roll off the tongue.

At the risk of being snobbish, I think it’s fair to say that there are also higher and lower rent names as well. Banks, airlines and beer companies, however crassly commercial they are, seem a bit more respectable and venerable than, say, the fly-by-night dot com companies which named sports facilities for several years. “Chase” and “Coors” aren’t going anyplace. Those places are named after American institutions, even if they’re still corporate institutions. I’m pretty sure that circa 2001 half the stadiums and arenas in the country were named after businesses still being run out of tech incubators in nondescript office parks, their first biggest investment being the naming rights, their second biggest investment being the ping pong table in the break room.

The White Sox have long played in “U.S. Cellular Field.” This is pretty dicey as it is, given that that company is only a regional wireless provider. Fifth largest in the country. Certainly not A-list, and likely far more identifiable to more Americans as the name of a ballpark than the name of a going telecommunications concern, thereby sort of defeating the purpose of naming rights. Which must be why U.S. Cellular is getting out of the naming rights business, leaving the White Sox to find a different naming rights partner:

As the tenth largest mortgage company in the country, is there even any guarantee that Guaranteed Rate will be in business in 2030? If the choices are “it goes under,” “it gets purchased by a larger lender” and “it’s still there,” I am not putting money on the latter choice.

That aside, it’s just a goofy name for a ballpark. It’ll better lend itself to columnist jokes about bad guaranteed contracts for bust veterans than it will to spreading awareness of a financial services company. And don’t even get me started on the dissonance between the ballpark name and its tenant’s ticket price policies:

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Best work on that, guys.

UPDATE: LOL

 

Orioles CEO, brother agree to dismiss legal dispute

Tommy Gilligan-USA TODAY Sports
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Baltimore Orioles CEO John Angelos and his brother Lou have agreed to end their fight over a lawsuit in which Lou accused John of seizing control of the team in defiance of their father Peter’s wishes.

Lou Angelos sued John last year, claiming John took control of the Orioles at his expense. Georgia Angelos, their mother, also was named as a defendant.

In a Friday court filing in the case, John, Lou, Georgia and Peter Angelos called on “all claims, including all counterclaims and defenses, asserted therein be dismissed with prejudice in their entirety.”

“The Parties also withdraw and terminate all pending motions submitted in these actions,” the filing said.

Peter Angelos became the Orioles’ owner in 1993, but his public role has diminished in recent years and he turned 93 last year. According to the suit, he had surgery after his aortic valve failed in 2017.

Lou Angelos accused John of trying to take control of Peter Angelos’ assets and manipulating Georgia Angelos. The lawsuit was one of a handful of off-field issues looming over the Orioles this offseason. The team also has a lease at Camden Yards that expires at the end of the year.