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White Sox ballpark to be renamed “Guaranteed Rate Field”

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Stadium naming rights have long been with us. They’re just a part of the sports landscape now. Some are pretty spiffy despite their corporate underwriting: “Great American Ballpark” could be the name of a sports facility even if it wasn’t also the name of an insurance company. “Progressive Field” could be the name of a field even an anti-corporate dude like Bernie Sanders could appreciate, at least if he’s sloppy with capitalization.

Others are clunky: “Globe Life Park in Arlington” seems to have both adjective and preposition problems, as if it were run through a foreign language translator and then back again to English. The joint in Oakland went by the name O.co Coliseum for a spell. That was for Overstock.com, but it didn’t exactly roll off the tongue.

At the risk of being snobbish, I think it’s fair to say that there are also higher and lower rent names as well. Banks, airlines and beer companies, however crassly commercial they are, seem a bit more respectable and venerable than, say, the fly-by-night dot com companies which named sports facilities for several years. “Chase” and “Coors” aren’t going anyplace. Those places are named after American institutions, even if they’re still corporate institutions. I’m pretty sure that circa 2001 half the stadiums and arenas in the country were named after businesses still being run out of tech incubators in nondescript office parks, their first biggest investment being the naming rights, their second biggest investment being the ping pong table in the break room.

The White Sox have long played in “U.S. Cellular Field.” This is pretty dicey as it is, given that that company is only a regional wireless provider. Fifth largest in the country. Certainly not A-list, and likely far more identifiable to more Americans as the name of a ballpark than the name of a going telecommunications concern, thereby sort of defeating the purpose of naming rights. Which must be why U.S. Cellular is getting out of the naming rights business, leaving the White Sox to find a different naming rights partner:

As the tenth largest mortgage company in the country, is there even any guarantee that Guaranteed Rate will be in business in 2030? If the choices are “it goes under,” “it gets purchased by a larger lender” and “it’s still there,” I am not putting money on the latter choice.

That aside, it’s just a goofy name for a ballpark. It’ll better lend itself to columnist jokes about bad guaranteed contracts for bust veterans than it will to spreading awareness of a financial services company. And don’t even get me started on the dissonance between the ballpark name and its tenant’s ticket price policies:

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Best work on that, guys.

UPDATE: LOL

 

Brewers to give Mike Moustakas a look at second base

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The Brewers reportedly signed third baseman Mike Moustakas to a one-year, $10 million contract on Sunday. While the deal is not yet official, MLB.com’s Adam McCalvy reports that the Brewers plan to give Moustakas a look at second base during spring training. If all goes well, he will be the primary second baseman and Travis Shaw will stay at third base.

The initial thought was that Moustakas would simply take over at third base for the more versatile Shaw. Moustakas has spent 8,035 of his career defensive innings at third base, 35 innings at first base, and none at second. In fact, he has never played second base as a pro player. Shaw, meanwhile, has spent 268 of his 4,073 1/3 defensive innings in the majors at second base and played there as recently as October.

This is certainly an interesting wrinkle to signing Moustakas, who is a decent third baseman. He was victimized by another slow free agent market, not signing until March last year on a $6.5 million deal with a $15 million mutual option for this season. That option was declined, obviously, and he ended up signing for $5 million cheaper here in February as the Brewers waited him out. Notably, Moustakas did not have qualifying offer compensation attached to him this time around.

Last season, between the Royals and Brewers, the 30-year-old Moustakas hit .251/.315/.459 with 28 home runs and 95 RBI in 635 plate appearances.