The Cardinals have the most loyal fans, Mariners the least - MLB

Nothing riles up fans more than other fans shaming them for not being good, loyal fans. Or for people to claim that they have some special monopoly on being good fans. But given that riling people up is part of our #Brand here at HBT, we usually pass on the results of that annual survey which purports to measure such things.

Brand Keys, a consulting firm or marketing firm or something, puts the list together by somehow measuring the “four emotional drivers” of fan loyalty, which are (1) Pure Entertainment; (2) Authenticity; (3) Fan Bonding; and (4) History and tradition. These are mixed in a pot with things like overall league and team rankings, viewership and merchandise sales and then this comes out like so. So basically, there’s no way to dispute their findings. We can just argue about them.

Top 5 Teams for the most loyal fans this year, with last year’s rankings in parentheses:

1. St. Louis Cardinals (#1)
2. Los Angeles Dodgers (#3)
3. San Francisco Giants (#2)
4 Detroit Tigers (#4)
5. Washington Nationals (#5)

The bottom five with last year’s rankings in parenthesis:

30. Seattle Mariners (#25)
29. Arizona Diamondbacks (#29)
28. Colorado Rockies (#28)
27. San Diego Padres (#24)
26. Houston Astros (#30)

Worth noting that the Phillies led the list for “most loyal” on Opening Day 2011, which I think was probably the height of Philly fan enthusiasm. I don’t think enthusiasm and loyalty is the same thing, though. Most Philly fans I know are still loyal to their team. They’re just realistic that they suck. Same in reverse for the Mets, who used to — heck, maybe still do — have a singularly neurotic and pessimistic fan base but no one can doubt their loyalty. Indeed, if you’re not loyal you don’t allow yourself to be emotionally connected to the bad stuff enough to let it bother you. That makes the “fan bonding” and “entertainment” parts of this thing suspect. You can be a loyal fan even if your team has been hostile to you and is more misery inducing than entertaining.

And of course, all of this assumes that “loyalty” is an unequivocally great thing anyway. You don’t get a reserved spot in heaven, get your karma reduced or get holes punched in some sort of cosmic rewards card just for being loyal to your team. I know the whole Sports is Everything Industrial Complex has convinced people that loyalty is everything, but it’s actually pretty silly.

If you’re the sort of fan who watches the sports team you like up to the point they entertain you and make it worth your time and then tune out when the balance is off you’re not a better or worse person. If you put yourself through the ringer for them, no matter the situation, you’re neither of those things either. Let sports be your thing in your own way and don’t listen to people who would tell you different.

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KANSAS CITY, Mo. – The first thing that Kansas City Royals owner John Sherman thinks about when he wakes up each morning is how the club, stuck in what seems like an interminable rebuild, will play on that particular day.

Not where they will play four or five years down the road.

Yet given the modest expectations for a team that lost nearly 100 games a year ago, it makes sense many Royals fans are just as interested – quite possibly more so – in the plans for a downtown ballpark than whether infielder Bobby Witt Jr. can double down on his brilliant rookie season or pitcher Brady Singer can truly become a staff ace.

That’s why Sherman’s second thought probably moves to the downtown ballpark, too.

“This is a huge decision, and I look at it as maybe the most important decision we’ll make as long as we have the privilege of stewarding this team,” Sherman said before the Royals held a final workout Wednesday ahead of opening day. “I’m probably as anxious as you to get moving on that, but it’s a complicated process.”

The Royals have called Kauffman Stadium home since the sister to Arrowhead Stadium, the home of the Super Bowl champion Kansas City Chiefs, opened 50 years ago next month.

And while most stadiums are replaced because they have become outdated, the unique, space-aged look of Kauffman Stadium – built during an era in which teams trended toward impersonal, multisport concrete donuts for their homes – remains beloved by Royals fans and visitors alike.

The problem is that despite numerous renovations over the years, the very concrete holding the ballpark together has begun to crumble in places. The cost simply to repair and maintain the ballpark has become prohibitive.

So with the decision essentially made for them to build an entirely new stadium, the Royals revealed plans to build an entire development in the same mold of The Battery Atlanta, where the Braves built Truist Park, and the Ballpark Village in St. Louis, where the new Busch Stadium is merely the centerpiece of a whole entertainment district.

No site has been secured, but several of the most promising are in downtown Kansas City, where the Power & Light District along with T-Mobile Center have spearheaded a successful era of urban renewal.

Sherman has said that private funds would cover the majority of the stadium cost and the entire village, each carrying a price tag of about $1 billion.

But if any public funding will be used, as it was to build and maintain Kauffman Stadium, then it would need to be voted upon, and the earliest that it could show up on a ballot would be August.

“You look at Atlanta, they took some raw ground – they started with 85 acres – and that has been a complete home run,” said Sherman, who purchased the Royals in August 2019, shortly before the pandemic wreaked havoc on team finances.

“This is one of the reasons we want to do this: That’s helped the Braves become more competitive,” Sherman said of the vast potential for increased revenue for one of the smallest-market teams in baseball. “They have locked up and extended the core of their future, and the Braves are in a great position from a baseball standpoint.”

So perhaps the first two thoughts Sherman has each day – about performance and the future – are one and the same.

When it comes to the team itself, the Royals were largely quiet throughout the winter, though that was by design.

Rather than spending heavily on free agents that might help them win a few more games, they decided to stay the course with a promising young roster in the hopes that the development of those players would yield better results.

In fact, Sherman said, the club has been discussing extensions for some of the Royals’ foundational pieces – presumably Witt, who was fourth in voting for AL rookie of the year, and Singer, who was 10-5 with a 3.23 ERA last season.

“We’re having conversations about that as we speak,” Sherman said. “We have a number of young players that we’re trying to evaluate and we’re talking to their representatives about what might work.”

Just because the Royals’ roster largely looks the same, that doesn’t mean nothing has changed. The Royals fired longtime general manager Dayton Moore in September and moved J.J. Picollo to the role, then fired manager Mike Matheny in October and replaced him with longtime Indians and Rays coach Matt Quatraro.

Sherman said the new voices created a palpable energy in spring training that he hopes carries into the regular season.

“When we acquired the team, we had three primary objectives,” Sherman said. “One was to win more games; we’re working on that. The second was to secure the future; that’s what (the stadium) is. And the third was to do good in the community.

“But the first priority,” he said, “is really the on-field product. That’s what really lifts everything else up.”