Braves CEO: “Baseball is not a widely profitable business”


In the past year the Braves have dealt a lot of talent, trading away Justin Upton, Jason Heyward and Craig Kimbrel, among others. Late last week the Braves traded shortstop Andrelton Simmons to the Angels. Yesterday Ken Rosenthal reported that Atlanta was now shopping Freddie Freeman.

While most of the trades the Braves have made have resulted in nice returns in terms of either young talent coming back or big salaries going out, the process of tearing down and rebuilding has been a painful and, at times, confusing one for Braves fans. Partially because some of the players — particularly Kimbrel, Heyward and Simmons — were fan favorites who, arguably, had better futures in front of them than years behind them. The same would go for Freeman, in spades, if he were dealt.

It’s also been painful because the Braves won 190 games between 2012 and 2013 and were in first place midway through 2014. The team cratered after that, of course, and had some clear holes on the roster, but many Braves fans wondered why fixing those holes required tearing off the whole dang roof, knocking down the support beams and bulldozing dirt into the foundation. Especially given the fact that the Braves (a) had what had been advertised by management as a good young core which had largely been locked up in reasonable long term deals; and (b) the Braves played in the NL East which is not, by any stretch of the imagination, the toughest division in baseball.

Whether a complete and total rebuild was necessary continues to be a point of debate among Braves fans. Distracting from and complicating all of this is the fact that the Braves are leaving Atlanta after next season and heading for a new ballpark in the suburbs. A ballpark which many, including your dear author, likewise believes was unnecessary. Indeed, seemingly incomprehensible decisions, many of which appear unnecessary, is the general gestalt of Braves Country these days.

Into that fog walks Braves Chairman and CEO Terry McGuirk who, last week, gave an interview to the Atlanta Business Chronicle about the state of the Braves. He had a lot to say, and for context one should read it all, but this answer, in response to a question about whether Braves’ profits are reinvested in the club or, rather, sent back up to corporate parent Liberty Media, was quite a head-turner:

Basically, all of the money at the Braves. We’ve never really lost money with the Braves. Baseball is not a widely profitable business. If you took all of the free-cash flow of all of the 30 teams, it’s pretty much zero. That’s sort of a fairly well known fact. If you actually, do have free cash flow, you’re among a minority. We have always managed the team to at least break even on free cash flow or make a little. Sometimes we’ve made more than a little. But, that puts in a minority in this business.

There are a lot of ways to measure the financial health of a baseball team and cash profit is only one of them. Indeed, it may be the least significant part of the financial picture for a team. The real game is the appreciation of franchise value, and the Braves have certainly appreciated for Liberty media. When they purchased the team in 2007 the franchise was worth $450 million. This year Forbes valued the club at $1.15 billion. And that’s despite the fact that the Braves have one of the worst local TV deals of any club. Of course, based on what McGuirk is saying, the Braves are pursuing both tracks: watching the franchise value appreciate and doing its best to break even on cash flow “or make a little.” The best of both worlds if you’re an executive in charge of a division of a large corporation.

I am highly dubious of what McGuirk says about profitability but, in reality, I don’t think there’s any way for outsiders to assess whether or not what he’s saying is true. Baseball teams are notoriously opaque when it comes to financial matters and have, for almost all of baseball history, claimed to be money-losing operations. Usually for tactical purposes having to do with convincing cities to build them new ballparks, fending off scrutiny and regulation from governments and, most of all, negotiating with the players over salaries and benefits. Add in the fact that many owners engage in self-dealing, siphoning off revenues in the name of “management fees” and casting those as hits against profitability as opposed to money in their pocket, and it’s virtually impossible to know what’s really going on with a team’s cash flow.

I have no way of knowing what the true state of the Braves’ finances is. Indeed, absent better information I have to take Terry McGuirk’s word for it. But even if he is telling the truth — i.e. baseball is not very profitable for owners but the Braves are, against the odds, one of the few teams which turn a profit — it’s hard to feel anything but deflated by it.

Deflated because early-21st century sports owners and early 21st century sport fans have fallen into something of a rough bargain. It’s not a consciously-negotiated bargain, but it’s one that, through practice and example, fans and owners have realized is the sweet spot for our relationship. That bargain is this: we, as fans, will endure you fleecing taxpayers for stadiums, taking your games off of over-the-air television in favor of big money cable deals which raise our rates, pocketing money in “management fees,” and selling anything and everything that isn’t nailed down with a team logo slapped on it. In exchange, you will at least pretend to be interested in delivering a winning team and, in your utterances and actions, demonstrate that you understand that fans want to see an entertaining and, occasionally, championship-caliber product a million times more than we want to hear about the financial health of ownership and the business vision of the franchise. Obviously not all teams do this. But the teams with the happiest, most engaged fans and with the owners who are less-loathed than their brethren generally fit this description.

To the extent the Braves have made news in the past few years it’s been because they’ve (a) decided to abandon their relatively new ballpark in the city they call, for marketing and territorial purposes, home in favor of a taxpayer funded ballpark no one but wealthy white suburban people can get to (and even they can’t without difficulty); and (b) sent off all of the players which have excited fans in the past several years. Against that backdrop, the largely faceless CEO of a division of a largely faceless corporation which owns the team is claiming implausible but, I suppose, unfalsifiable things about the business of baseball which read like a pat on the back for financial performance more than any sort of argument for the competitive prospects of the team (Q: “When can we expect to see the Braves in the top 10 in terms of payroll?” A: “I won’t give you a timetable, but you will start seeing major jumps 1/1/17”).

Given his job, it’s understandable that he does this. Given the ownership structure of the Braves, it’s understandable that he does this. Given that, as we so often have to remind ourselves, baseball is a business, it’s understandable that he does this. But given how thoroughly he and his bosses have sapped any semblance of baseball enjoyment from the Atlanta Braves and how thoroughly they have thrust the concerns of the team’s owners and their pocketbooks into the news and public discussion of the team, that rough bargain between ownership and the fans has been breached. Ownership hasn’t thrown the fans who care about anything other than five-year plans and prospect-fetishizing a bone in over two years and seems unwilling to do so any time soon.

In light of that, no matter how understandable Terry McGuirk’s position is, it’s far more understandable why Braves fans shouldn’t give a tinker’s damn about this club for the foreseeable future.

Marlins clinch 1st playoff berth since 2003, beat Yanks 4-3

Brad Penner-USA TODAY Sports

NEW YORK — Forced from the field by COVID-19, the Miami Marlins returned with enough force to reach the playoffs for the first time since their 2003 championship.

An NL-worst 57-105 a year ago, they sealed the improbable berth on the field of the team that Miami CEO Derek Jeter and manager Don Mattingly once captained.

“I think this is a good lesson for everyone. It really goes back to the players believing,” Mattingly said Friday night after a 4-3, 10-inning win over the New York Yankees.

Miami will start the playoffs on the road Wednesday, its first postseason game since winning the 2003 World Series as the Florida Marlins, capped by a Game 6 victory in the Bronx over Jeter and his New York teammates at the previous version of Yankee Stadium.

“We play loose. We got nothing to lose. We’re playing with house money.,” said Brandon Kintzler, who got DJ LeMahieu to ground into a game-ending double play with the bases loaded after Jesus Aguilar hit a sacrifice fly in the top of the 10th. “We are a dangerous team. And we really don’t care if anyone says we’re overachievers.”

Miami (30-28), second behind Atlanta in the NL East, became the first team to make the playoffs in the year following a 100-loss season. The Marlins achieved the feat despite being beset by a virus outbreak early this season that prevented them from playing for more than a week.

After the final out, Marlins players ran onto the field, formed a line and exchanged non socially-distant hugs, then posed for photos across the mound.

“I can’t contain the tears, because it’s a lot of grind, a lot of passion,” shortstop Miguel Rojas said. “It wasn’t just the virus. Last year we lost 100 games. But we came out this year with the hope everything was going to be better. When we had the outbreak, the guys who got an opportunity to help the organization, thank you for everything you did.”

Miami was one of baseball’s great doubts at the start of the most shortened season since 1878, forced off the field when 18 players tested positive for COVID-19 following the opening series in Philadelphia.

“Yeah, we’ve been through a lot. Other teams have been through a lot, too,” Mattingly said “This just not a been a great situation. It’s just good to be able to put the game back on the map.”

New York (32-26) had already wrapped up a playoff spot but has lost five of six following a 10-game winning streak and is assured of starting the playoffs on the road. Toronto clinched a berth by beating the Yankees on Thursday.

“I don’t like any time somebody celebrates on our field or if we’re at somebody else’s place and they celebrate on their field,” Yankees star Aaron Judge said. “I’m seeing that too much.”

Mattingly captained the Yankees from 1991-95 and is in his fifth season managing the Marlins, Jeter captained the Yankees from 2003-14 as part of a career that included five World Series titles in 20 seasons and is part of the group headed by Bruce Sherman that bought the Marlins in October 2017.

Garrett Cooper, traded to the Marlins by the Yankees after the 2017 season, hit a three-run homer in the first inning off J.A. Happ.

After the Yankees tied it on Aaron Hicks‘ two-run double off Sandy Alcantara in the third and Judge’s RBI single off Yimi Garcia in the eighth following an error by the pitcher on a pickoff throw, the Marlins regained the lead with an unearned run in the 10th against Chad Green (3-3).

Jon Berti sacrificed pinch-runner Monte Harrison to third and, with the infield in, Starling Marte grounded to shortstop. Gleyber Torres ran at Harrison and threw to the plate, and catcher Kyle Higashioka‘s throw to third hit Harrison in the back, giving the Yankees a four-error night for the second time in three games.

With runners at second and third, Aguilar hit a sacrifice fly.

Brad Boxberger (1-0) walked his leadoff batter in the ninth but got Luke Voit to ground into a double play, and Kintzler held on for his 12th save in 14 chances.

Miami ended the second-longest postseason drought in the majors – the Seattle Mariners have been absent since 2001.

Miami returned Aug. 4 following an eight-day layoff with reinforcements from its alternate training site, the trade market and the waiver wire to replace the 18 players on the injured list and won its first five games.

“We’re just starting,” said Alcantara, who handed a 3-2 lead to his bullpen in the eighth. “We’ve got to keep doing what we’re doing.”


Yankees manager Aaron Boone was ejected for arguing from the dugout in the first inning. Plate umpire John Tumpane called out Judge on a full-count slider that appeared to drop well below the knees and Boone argued during the next pitch, to Hicks, then was ejected. Television microphones caught several of Boone’s profane shouts.

“Reacting to a terrible call and then following it up,” Boone said. “Obviously, we see Aaron get called a lot on some bad ones down.”


Pinch-runner Michael Tauchman stole second base in the eighth following a leadoff single by Gary Sanchez but was sent back to first because Tumpane interfered with the throw by catcher Chad Wallach. Clint Frazier struck out on the next pitch and snapped his bat over a leg.


New York took the major league lead with 47 errors. Sanchez was called for catcher’s interference for the third time in five days and fourth time this month.


Mattingly thought of Jose Fernandez, the former Marlins All-Star pitcher who died four years earlier to the night at age 24 while piloting a boat that crashed. An investigation found he was legally drunk and had cocaine in his system. The night also marked the sixth anniversary of Jeter’s final game at Yankee Stadium.


RHP Deivi Garcia (2-2, 4.88) starts Saturday for the Yankees and LHP Trevor Rogers (1-2, 6.84) for the Marlins. Garcia will be making the sixth start of his rookie season.