We have written about conspicuous displays of patriotism at ballparks many times in this space. Last year we dealt with it at length with respect to Kansas City and the World Series, noting how much the tributes to the troops, the flag, veterans and everything else has become tied up in corporate sponsorship. About how, however well-intentioned MLB’s military and veteran-related initiatives are, at some point in the past 15 years they have become rote at best, overblown and exploited by corporate interests at worst and maybe it’s time to dial it back a bit.
Against that backdrop came a story last May at NJ.com about how the military actually uses tax dollars to pay for a lot of this stuff, using it as a recruitment and P.R. tool. Indeed, National Guard officials admitted that. Which, while not illegal or anything, seems manipulative as hell in that fans are clearly led to believe that these salutes to the troops and “Hometown Hero” tributes are public services by the team or, at the very least, spontaneous tributes. Which they’re clearly not. They’re advertisements.
The National Defense Authorization Act, as agreed to by congressional negotiators, would ban such activities as the “hometown heroes” promotion at New York Jets’ home games featuring members of the New Jersey Army National Guard. Overall, the Defense Department paid 14 NFL teams $5.4 million from 2011 to 2014 for such promotions, dubbed as “pay for patriotism.”
The bill also seeks a study of all existing sports sponsorships and advertising deals.
Which presumably includes what the military does in baseball, NASCAR and everywhere else, be it overt or deceptive.
Now, as the postseason looms, let’s see if MLB and its clubs dial it back a bit on their own accord as well.