Angels’ ticket strategy intentionally neglecting poorer customers

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In a column for the Orange County Register, Pedro Moura notes that the Angels are seeing a steep decline in attendance this season, “beat” only by the Rangers and Phillies. Despite seeing about 4,300 fewer fans per game on average, the Angels’ revenue from ticket sales has increased due to higher prices.

The Angels are admittedly and intentionally catering towards richer customers while neglecting poorer would-be ticket-buyers. Angels vice president of marketing and ticket sales Robert Alvarado:

“We may not be reaching as many of the people on the lower end of the socioeconomic ladder, but those people, they may enjoy the game, but they pay less, and we’re not seeing the conversion on the per-caps,” Alvarado said. “In doing so, the ticket price that we’re offering those people, it’s not like I can segregate them, because I’m offering it up to the public, and I’m basically downselling everybody else in order to accommodate them.”

Catering to the rich might work in the short-term, but it’s not a good long-term strategy and it really doesn’t look good for P.R. purposes. The Angels have already had to clean up a P.R. mess after owner Arte Moreno and GM Jerry DiPoto criticized former outfielder Josh Hamilton publicly. They then sent Hamilton to the Rangers in a small cash transaction in late April.

Padres fire Andy Green

Andy Green
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The Padres fired manager Andy Green on Saturday, per an official team release. Bench coach Rod Barajas will step into the position for the remaining eight games of the 2019 season.

Executive Vice President and GM A.J. Preller gave a statement in the wake of Green’s dismissal:

I want to thank Andy for his tireless work and dedication to the Padres over the last four seasons. This was an incredibly difficult decision, but one we felt was necessary at this time to take our organization to the next level and expedite the process of bringing a championship to San Diego. Our search for a new manager will begin immediately.

In additional comments made to reporters, Preller added that the decision had not been made based on the Padres’ current win-loss record (a fourth-place 69-85 in the NL West), but rather on the lack of response coming from the team.

“Looking at the performance, looking at it from an improvement standing, we haven’t seen the team respond in the last few months,” Preller said. “When you get to the point where you’re questioning where things are headed … we have to make that call.”

Since his hiring in October 2015, Green has faced considerable challenges on the Padres’ long and winding path to postseason contention. He shepherded San Diego through four consecutive losing seasons, drawing a career 274-366 record as the club extended their streak to 13 seasons without a playoff appearance. And, despite some definite strides in the right direction — including an eight-year, $144 million pact with Eric Hosmer, a 10-year, $300 million pact with superstar Manny Machado, and the development of top prospect Fernando Tatís Jr. — lingering injuries and inexplicable slumps from key players stalled the rebuild longer than the Padres would have liked.

For now, they’ll prepare to roll the dice with a new skipper in 2020, though any potential candidates have yet to be identified for the role. It won’t come cheap, either, as Green inked a four-year extension back in 2017 — one that should have seen him through the team’s 2021 campaign.