Sad news to pass along this morning, as the New York Times reports that Jerry Dior, the designer of MLB’s iconic logo, passed away earlier this month due to cancer. He was 82 years old.
Born in Brooklyn, Dior designed the” logo in 1968 while working for Sandgren & Murtha, a marketing company in New York City. It was adopted by MLB for the 1969 season, but Dior didn’t receive any royalties or public credit. In fact, he wasn’t officially recognized for the design until 40 years later in 2009. Of course, it still looks just as fresh today as it did in 1969. It’s hard to imagine baseball without it.
Here’s a quote from Dior in an interview with ESPN.com in 2008:
“It holds up today as well as it did back then,” he said. “I truly feel it’s part of baseball. So I added a little something to the game, and I’m very proud of that.”
Thank you, Jerry Dior. Our condolences to Dior’s family and friends.