Great Moments in Misguided Social Media Efforts: “Retweet to thank Jackie Robinson!”


Major League Baseball’s social media efforts are often funny. Sometimes clever. Mostly neutral. That’s actually a pretty good batting average for corporate social media which, often, is a total disaster.

But sometimes even the All-Stars strike out:

What if I merely “fav” this? Does that give Robinson less of a “thank you” and more of a polite but cool nod? If I mute the MLB account because of this sort of misguided stuff, am I a latter day Ben Chapman?

Please, someone tell me how my social media habits communicate my feelings toward historical events.