The Padres made a lot of moves in a very short period of time last week. This week those moves are paying off at the box office:
Fans had lined up at the box office before it opened Friday morning, pushing ticket interest to new levels in the midst of an already record-breaking month, Wayne Partello, the Padres’ chief marketing officer, said this week.
Although the Padres declined to reveal specific numbers regarding an uptick in sales this month, business on their six-game holiday packages this weekend alone trumped sales totals from the previous two weeks, Partello said.
Ticket sales often go up after a team wins something. But even before that happens, giving your fans hope after years of teaching them to temper expectations can be a boon at the box office as well.