A smokeless tobacco replacement: chewing coffee grounds

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I had not heard of this at all until I saw this article about it today at Vocative, but apparently ballplayers are starting to substitute coffee grounds for smokeless tobacco:

Yes, baseball players are sticking mini prepackaged pouches of ground-up flavored coffee beans into their mouths. Known by the brand name Grinds, the caffeine-packed product has become a way for addicts to wean themselves off traditional smokeless tobacco products (like nicotine, caffeine can be absorbed through your gums).

Coffee: is there anything it can’t do?