People are paying $50 for a Kansas City cap that looks like a bootleg


As a guy who finds two shirts he likes and the proceeds to get three or four of them in assorted colors, I’m not exactly the target audience of fashion designers. That said, I do get baseball caps — I’m a bald guy who likes baseball, see, so I’m something of an expert — and I am completely confused by why anyone would pay $48 for a cap with “KC” on it when you can get yourself a nice Royals cap way cheaper:

Matt Baldwin, the designer behind fashion company Baldwin Denim and Collection, created a topper with letters bearing the initials of his city, KC, in 2009, as a love letter to his birthplace. In the last month, since the Royals started winning, sales have spiked a whopping 30 percent.

“We’re having a hat moment for sure,” boasts Matt Baldwin. “SNL” star Jason Sudeikis, another Kansas City native and a pal of Baldwin’s, has been spotted proudly wearing the cap on the streets of New York this past baseball season.

They come in assorted colors and look like this:


I got the last one.. Both stores are sold out suckas #baldwin #kc #royals #powderbluefreshness

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I could see getting one if the Royals caps looked dumb, but Royals official caps are pretty cool. They’re simple and almost elegant, I’d say. And they cost a lot less.

Oh well. I guess since they don’t sell them at Barney’s they’re not as good.