Apparently, baseball will start dying once Derek Jeter retires

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From a Time Magazine story called “Baseball’s Derek Jeter Problem”

The Derek Jeter problem extends to all of baseball. Despite his shaky last-season performance, Jeter is still the most familiar, marketable, beloved player in the game. And right now, the sport has no one to replace him . . . According to Q Scores Company, among active athletes recognized by more than half the U.S. population, Jeter owns the second-highest “Q score” – a general favorability rating – trailing only Peyton Manning. The bad news: no other baseball player ranks in the top 15. “Baseball players aren’t even on the national radar for the general population,” says Henry Schafer, an executive vice president at Q Scores. “They’re just not out there like players from other sports.”

I would like to see local Q scores. I would also like to see what these scores said about baseball players in the mid-90s, when Derek Jeter made his debut. I suppose they all worried who would take Cal Ripken’s place as the Face of the Game when he retired.

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