Derek Jeter: The Last Face of Baseball

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A few weeks ago I wrote a little bit about who might follow Derek Jeter as the so-called “Face of Baseball.” I didn’t think too deeply about it, but in the course of my musings I noted that it may be tough to find one given that Derek Jeter has this quality about him — a mystery and a privacy, however pleasant it may be — which allows fans and the media to project our values on him and say “yep, he stands for what I stand for!”

I didn’t realize that, rather than being an odd quirk of Jeter’s persona that lends him to being the avatar of the game for so many, it’s an essential trait for anyone who would take that role. And that it’s a role — The Face of Baseball — that may now be obsolete.

I learned this by reading Jack Moore’s excellent article at the Hardball Times this morning, in which he explores why it is baseball (and all sports really) have historically needed a “face,” and how the media and marketing arms of professional sports have traditionally served as intermediaries between the sport and the fans and who promote that face. Intermediaries which communicate to fans the values the intermediaries want them to appreciate. This is all based on actual social science Moore talks about in which things like character, discipline, competition, nationalism and the like are appreciated and celebrated by sports fans and which they have come to expect as the primary mode of understanding sports as a default. Values that are even fetishized to some extent, I would argue.

The most prominent intermediary: the sports media. Reporters columnists and TV producers who play up these themes in their coverage. It’s impossible not to see this once you are aware of it. Think any column talking about a player’s character or about what makes him great, separate and apart from the fact that he hits the ball hard. The entire conversation of player character and attitude that utterly consumes sports radio and those shout-fests on ESPN. The little features at the top of or in the middle of broadcasts. The narratives that are applied to the stories of the games.

But Moore notes something important: in the past 15 years or so, the need for intermediaries like journalists and TV producers has become less necessary. We can mainline our sports via the Internet far more easily than we could before. This, for some, leads to a view of the game that is far more data-oriented than stories/values-oriented (think the sabermetric community). For those who still go through media intermediaries, there is a far wider choice of them, including intermediaries which may extoll a set of values which are radically different than the “hero/competitor/champion/gentlemen” values extolled by the traditional sporting press (think contrary bloggers who LOVE flamboyant showboats and don’t get too bent out of shape about PED users). And of course, the mainstream media and those sports yakkers are still out there pushing the idea of “winners” and “competitors” and “class acts” and all of that nonsense.

If the way baseball is consumed and understood has fragmented — and it clearly has — having a single face for baseball is an obsolete concept. For some it may be a hard-working, clean-living, marquee guy like Derek Jeter is assumed to be. For some it may be an entertaining/frustrating force of nature like Yasiel Puig. For some it may not be a face, but a heel. A guy who becomes an anti-hero just like heels have in wrestling since the 1990s. For others it may be no one, as they choose to just have the game pump into their veins via the visceral experience and data.

These are some pretty heady concepts about which I have always been vaguely aware and have promoted in piecemeal fashion, but which I am just now realizing, thanks to Moore’s piece, explain almost everything about what has shaped sports and sports media and the online conversation about baseball over the past several years.  Kudos to Moore for laying this out as he does here.

RHP Fairbanks, Rays agree to 3-year, $12 million contract

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Dave Nelson/USA TODAY Sports
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ST. PETERSBURG, Fla. — Reliever Pete Fairbanks and the Tampa Bay Rays avoided arbitration when they agreed Friday to a three-year, $12 million contract that could be worth up to $24.6 million over four seasons.

The deal includes salaries of $3,666,666 this year and $3,666,667 in each of the next two seasons. The Rays have a $7 million option for 2026 with a $1 million buyout.

His 2024 and 2025 salaries could increase by $300,000 each based on games finished in the previous season: $150,000 each for 35 and 40.

Tampa Bay’s option price could increase by up to $6 million, including $4 million for appearances: $1 million each for 60 and 70 in 2025; $500,000 for 125 from 2023-25 and $1 million each for 135, 150 and 165 from 2023-25. The option price could increase by $2 million for games finished in 2025: $500,000 each for 25, 30, 35 and 40.

Fairbanks also has a $500,000 award bonus for winning the Hoffman/Rivera reliever of the year award and $200,000 for finishing second or third.

The 29-year-old right-hander is 11-10 with a 2.98 ERA and 15 saves in 111 appearances, with all but two of the outings coming out of the bullpen since being acquired by the Rays from the Texas Rangers in July 2019.

Fairbanks was 0-0 with a 1.13 ERA in 24 appearances last year after beginning the season on the 60-day injured list with a right lat strain.

Fairbanks made his 2022 debut on July 17 and tied for the team lead with eight saves despite being sidelined more than three months. In addition, he is 0-0 with a 3.60 ERA in 12 career postseason appearances, all with Tampa Bay.

He had asked for a raise from $714,400 to $1.9 million when proposed arbitration salaries were exchanged Jan. 13, and the Rays had offered for $1.5 million.

Fairbanks’ agreement was announced two days after left-hander Jeffrey Springs agreed to a $31 million, four-year contract with Tampa Bay that could be worth $65.75 million over five seasons.

Tampa Bay remains scheduled for hearings with right-handers Jason Adam and Ryan Thompson, left-hander Colin Poche, third baseman Yandy Diaz and outfielder Harold Ramirez.