Red Sox general manager Ben Cherington begins second roster overhaul

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For the second time in 22 months, Ben Cherington must find a way to turn a last place team into a winner — and fast.

Boston isn’t a patient place. Long, gradual improvements don’t go over well for a fan base which has enjoyed three world championships in the last 10 years and pays some of the highest ticket prices in the game.

Rebuilding? That’s for other teams in other cities.

In Boston, the turnaround has to be on-the-fly, with little time elapsing before an also-ran becomes a title contender again.

After the disastrous 2012 season, when the Sox finished with their worst record since the mid-1960s, Cherington took an aggressive approach to off-season.

He re-invested the massive financial savings that came out of the mega-deal with the Los Angeles Dodgers into solid major league free agents in their prime.

The plan worked like a charm then, as the Red Sox improbably went from last to first by winning the World Series in 2013.

On Thursday, Cherington began his second overhaul in much the same way.

He shipped out Jon Lester, Jonny Gomes, John Lackey, Andrew Miller and Stephen Drew, but instead of accumulating a host of prospects, mostly focused on obtaining proven, established players in return.

Throughout, Cherington was guided by one principle: “To be as good as we can, as quickly as we can.”

In the off-season that followed 2012, the Sox targeted the likes of Mike Napoli, Shane Victorino, David Ross, Ryan Dempster, Gomes and Drew.

He wasn’t interested in stockpiling more potential and waiting to see if the talent evaluations were on-target.

It was the same approach on Thursday. He didn’t look for the best high-ceiling, low-cost prospect from the A’s in dealing Lester and Gomes. Instead, he received a 28-year-old power-hitting outfielder, who himself is under control only through the end of next season.

And when he shipped out Lackey to the Cardinals, owners of one of the best and deepest farm systems, he didn’t hold out for blue-chippers Oscar Tavares or Carlos Martinez or Stephen Piscotty. He opted for Allen Craig, 30, and Joe Kelly, 26, both part of the Cardinals team that faced the Sox in the World Series last October.

Why? Because Cherington was in a hurry.

The Red Sox aren’t the Rays, whose best return for ace David Price was an 18-year-old shortstop at Single A. No, the Red Sox intend to try to win next year.

Potential? The Sox already have plenty of that, especially starting pitching (Anthony Ranaudo, Matt Barnes, Allen Webster, Rubby De La Rosa, Henry Owens, Brandon Workman) and left-side infield help (Garin Cecchini, Deven Marrero).

No, what they wanted was a short-cut. The two biggest trades that Cherington pulled off were old-fashioned baseball trades.

You have pitching? We need hitting.

You need hitting? We have pitching.

And so, deals were born, though they weren’t easy to execute.

“Prospect deals are typically easier to pull off,” said Cherington. “Most of the time, you’re getting calls from contenders and it’s tough to get proven major leaguers from contenders because it doesn’t typically make sense to give up proven major leaguers if you’re contenders.

“But I think the quality of our guys (being shopped) and the fact that they’re playoff tested and recently playoff-tested. As far as the return, time will tell. We’re happy with what we did. We think it fits with what we’re trying to do, which is to focus on major league or near-ready major league talent.

But as painful as it was to get to this point, we really wanted to see if we could take advantage of the unfortunate circumstances and make it into something better.”

There’s more to do, of course. Either by packaging some of their own prospects or by signing free agents, the Red Sox need more established starting depth this winter. It would be foolish to head into next season with the fragile Clay Buchholz and the still improving Kelly as their own experienced starters.

But this much is clear: the club’s offense is vastly improved over the last 24 hours and so is its own inventory of young pitching.

There’s no guarantee that they can execute another quick turnaround. But they determined Thursday that there was only one way to try: to do what worked when they were faced with the same challenge two years earlier.

Major League Baseball needs to make an example out of José Ureña

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We’re about an hour and a half separated from the first pitch of Wednesday night’s Marlins/Braves game that featured Marlins starter José Ureña hitting Braves outfielder Ronald Acuña on the elbow with a first-pitch, 97.5 MPH fastball. The benches emptied, Ureña was ejected, and the game went on. Acuña left the game not long after to tend to his injured elbow.

After the game, when the Marlins speak to the media, they will almost certainly deny any ill intent towards Acuña, who had hit leadoff home runs in three consecutive games against them. When they do so, they will be lying. Watch how catcher J.T. Realmuto sets up on the first pitch.

ESPN Stats & Info notes that Ureña’s 97.5 MPH fastball was in the 99th percentile in terms of velocity of the 2,125 pitches he has thrown this season. It was also the fastest pitch Ureña has ever thrown to begin a game. Ureña put a little extra mustard on this pitch, for some reason.

Ureña has a 6.8 percent walk rate, which ranks 37th out of 95 starters with at least 100 innings of work this season. The major league average is eight percent. Control isn’t typically something with which he struggles.

Furthermore, Acuña isn’t the only player who has drawn Ureña’s ire:

Ureña wanted nothing to do with Hoskins — even though Hoskins has yet to get a hit off of him — in his August 4 start at home against the Phillies, walking him twice which included a few up-and-in pitches.

Ureña will almost certainly be fined and suspended for his actions on Wednesday night against Acuña. But will his punishment be enough to deter him and others from wielding a baseball as a weapon? Probably not. On June 19, when Marlins starter Dan Straily intentionally threw at Buster Posey, he received a five-game suspension and manager Don Mattingly was suspended one game. If you look at Straily’s game logs, you can’t even tell he was suspended. He started six days later on June 25 against the Diamondbacks and again on July 1 and 6. Because starters only pitch once every five days, it was like he wasn’t even suspended at all.

Major League Baseball needs to levy harsher punishments on players who attempt to injure other players. A 15-game suspension, for example, would force Ureña to miss at least two starts and it would inconvenience the Marlins enough to more seriously weigh the pros and cons of exacting revenge. The Marlins couldn’t work around it the way they did Straily by pushing back his scheduled start one day.

Major League Baseball also needs to make a legitimate effort to do away with this culture of revenge against players who are just a little bit too happy. Batters get thrown at when they flip their bats, when they yell at themselves in frustration, and even when they’re just hitting well. Baseball’s stagnating audience is very old, very white, and very male. It is not going to bring in fans from diverse backgrounds by keeping this antiquated culture that prevents baseball players from showing their personalities and being emotive. In the event Acuña needs to go on the disabled list for a couple weeks, that’s two weeks that Acuña isn’t on SportsCenter’s top-10, isn’t on the front page of MLB.com, and isn’t in articles like this. The culture of revenge is actively harming MLB’s ability to market its bright, young stars. If ending this culture of revenge doesn’t hit MLB from a moral angle, it should absolutely hit home from a business angle.