MINNEAPOLIS, MN — As I write this, it’s just about 4PM Eastern time on Sunday afternoon. There are 10 Major League Baseball games going on and four more will start within the next 10-15 minutes. Also, and you may have heard about this, the World Cup Final is going on. It’s tied 0-0 at the half at the moment and it’s totally dominating my Twitter feed and the consciousness of, oh, a billion or two people.
Also happening: batting practice for the Futures Game, which will get going in less than an hour. Tell me: how many sports fans plan on tuning in to the Futures Game?
I can’t imagine many, which is a damn shame. The Futures Game is one of the more overlooked events in all of baseball. We spend so much time talking about prospects, obsessing about prospects and, if the team we root for is not on the path to a championship, placing an inordinate amount of our hopes and dreams on the shoulders of these prospects. Yet, when 50 of the best young players in the world come together to play an all-star game, it’s almost an afterthought.
Can anyone explain to me why Major League Baseball doesn’t do something about this? Such as moving the Futures Game to Monday night and getting rid of the Home Run Derby? Or, if the Home Run Derby is too much to lose from a financial perspective, shifting everything forward a day, with the Futures Game on Monday, the Home Run Derby on Tuesday and the All-Star Game on Wednesday? Heck, if we were to do that more pitchers could take part in it due to the extra day of rest. Plus: we won’t have the utterly and totally dead baseball night on Wednesday.
As it is: Target Field is not going to be full for the Futures Game. Just as Citi Field was not full for it last year. While I presume the ratings will be good for an MLB Network broadcast, serious baseball fans will be watching their local team’s broadcast, not this. Certainly nowhere near as many as would be watching it if it had prime time exposure and no competition from regular season big league games and the biggest sporting event on the planet.
MLB has done so much in the past decade or so to improve on its marketing and promotion. Why they haven’t done anything to rescue the Futures Game from obscurity is beyond me.