Baseball is Dying Alert: World Cup Ratings Edition

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Geographic areas are measured in Units of Rhode Islands. Sports TV ratings are measured in Units of World Series.

Note: in these comparisons, both Rhode Island and the World Series are used because they are putatively “big” things — a whole state and the crowning jewel of the National Pastime — but they are really intended to end up looking small compared to what is being measured. That’s the joke!

The latest example of this comes from people talking about the ratings of Sunday’s USA-Portugal World Cup match. A lot of people watched. How many?

While not near the totals scored by the NFL, even for many regular-season games, the U.S. audience for the World Cup game on Sunday easily eclipsed the NBA Finals this year, which averaged 15.5 million viewers, as well as the 2013 World Series, which averaged 14.9 million viewers. The NHL playoffs are not even remotely as popular as the World Cup, having averaged only 5 million viewers this season.

Go do a search for “World Cup World Series” or something like it on Twitter and see how many people are just giddy about that.

And, to the extent they are excited about soccer, they should be giddy. Those are great ratings. They’re likely significantly inflated over what typical league play soccer, be it MLS or Premier or whatever, can obtain due to the World Cup being a one-game, every four years event, but they’re still great. Soccer truly has arrived in the United States and it’s cool to see that happening. Let a hundred flowers blossom, and all.

To the extent they are citing this as a means of slamming baseball, however, they really do need to chill out, of course. This is nothing new if you’re a regular HBT reader, but we’re back in apples-oranges territory again when ratings like these are discussed. Let’s cover the bases quickly:

  • The majority of people in this country who call themselves soccer fans are USA fans and their team was in the game in question.
  • Baseball fans divide their loyalties among 30 teams and thus 93% of baseball fans’ teams are not in the World Series each year.
  • The USA-Portugal game was one game — an event — at an ideal time on a Sunday evening with no other major sporting event competing with it.
  • The World Series is seven games, played in the middle of football season and often going head-to-head with college and pro games.
  • For both sports and entertainment, our TV watching habits are not geared toward series and long-builds anymore. They’re geared toward big events which serve as shared experiences across multiple platforms at a single time. Think the Super Bowl. Think the Olympics. Think episodes of whatever Sunday night prestige TV show all the cool kids are raving about at a given time.

So great on soccer. I in no way wish to rain on its parade here, because it really is cool that we, as a nation, are increasingly stopping to watch this stuff. It makes me feel like we’re more in tune with the world in some weird way and in an increasingly fragmented time, any shared experience is uplifting, even if it ends with our hearts being ripped out in stoppage time.

But pooh on anyone who uses this as a means of making baseball look insignificant this way. And for that matter, pooh on all of those people who do it to Rhode Island all the time. Rhode Island is a totally fine state and it deserves better treatment than you’re giving it, buddy.

Jim Crane thought the heat over sign-stealing would blow over by spring training

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The Astros’ sign-stealing story broke in November, a steady drumbeat of coverage of it lasted through December and into January, when Rob Manfred’s report came out about it. The report was damning and, in its wake, Houston’s manager and general manger were both suspended and then fired.

After that a steady stream of media reports came out which not only made the whole affair seem even worse than Manfred’s report suggested, but which also suggested that, on some level, Major League Baseball had bungled it all and it was even worse than it had first seemed.

Rather than Manfred and the Astros putting this all behind them, the story grew. As it grew, both the Red Sox and Mets fired their managers and, in a few isolated media appearances, Astros’ players seemed ill-prepared for questions on it all. Once spring training began the Astros made even worse public appearances and, for the past week and change, each day has given us a new player or three angrily speaking out about how mad they are at the Astros and how poorly they’ve handled all of this.

Why have they handled it so poorly? As always, look to poor leadership:

Guess not.

In other news, Crane was — and I am not making this up — recently named the Houston Sports Executive of the Year. An award he has totally, totally earned, right?