Baseball is Dying Alert: World Cup Ratings Edition

90 Comments

Geographic areas are measured in Units of Rhode Islands. Sports TV ratings are measured in Units of World Series.

Note: in these comparisons, both Rhode Island and the World Series are used because they are putatively “big” things — a whole state and the crowning jewel of the National Pastime — but they are really intended to end up looking small compared to what is being measured. That’s the joke!

The latest example of this comes from people talking about the ratings of Sunday’s USA-Portugal World Cup match. A lot of people watched. How many?

While not near the totals scored by the NFL, even for many regular-season games, the U.S. audience for the World Cup game on Sunday easily eclipsed the NBA Finals this year, which averaged 15.5 million viewers, as well as the 2013 World Series, which averaged 14.9 million viewers. The NHL playoffs are not even remotely as popular as the World Cup, having averaged only 5 million viewers this season.

Go do a search for “World Cup World Series” or something like it on Twitter and see how many people are just giddy about that.

And, to the extent they are excited about soccer, they should be giddy. Those are great ratings. They’re likely significantly inflated over what typical league play soccer, be it MLS or Premier or whatever, can obtain due to the World Cup being a one-game, every four years event, but they’re still great. Soccer truly has arrived in the United States and it’s cool to see that happening. Let a hundred flowers blossom, and all.

To the extent they are citing this as a means of slamming baseball, however, they really do need to chill out, of course. This is nothing new if you’re a regular HBT reader, but we’re back in apples-oranges territory again when ratings like these are discussed. Let’s cover the bases quickly:

  • The majority of people in this country who call themselves soccer fans are USA fans and their team was in the game in question.
  • Baseball fans divide their loyalties among 30 teams and thus 93% of baseball fans’ teams are not in the World Series each year.
  • The USA-Portugal game was one game — an event — at an ideal time on a Sunday evening with no other major sporting event competing with it.
  • The World Series is seven games, played in the middle of football season and often going head-to-head with college and pro games.
  • For both sports and entertainment, our TV watching habits are not geared toward series and long-builds anymore. They’re geared toward big events which serve as shared experiences across multiple platforms at a single time. Think the Super Bowl. Think the Olympics. Think episodes of whatever Sunday night prestige TV show all the cool kids are raving about at a given time.

So great on soccer. I in no way wish to rain on its parade here, because it really is cool that we, as a nation, are increasingly stopping to watch this stuff. It makes me feel like we’re more in tune with the world in some weird way and in an increasingly fragmented time, any shared experience is uplifting, even if it ends with our hearts being ripped out in stoppage time.

But pooh on anyone who uses this as a means of making baseball look insignificant this way. And for that matter, pooh on all of those people who do it to Rhode Island all the time. Rhode Island is a totally fine state and it deserves better treatment than you’re giving it, buddy.

Brewers reliever Josh Hader in hot water over racist, homophobic tweets from 2011-12

Getty Images
13 Comments

Brewers reliever Josh Hader didn’t have a good night. He gave up four hits and a three-run homer to put the National League in a big hole in the All-Star Game. That’s the kind of thing that has to stick with you.

Oh, and he was also revealed to be a SUPER BIG racist, misogynist and homophobe. That’s gonna stick with him too, and may land him in trouble with Major League Baseball.

Someone decided to dig through Hader’s Twitter history this evening and when they did they found some ugly, ugly stuff in there from back in 2011-12.* Hader was found to have used the n-word, liberally. He said “I hate gay people.” He said some super misogynistic stuff about wanting a woman who will cook and clean for him, among other pretty damn vile things. There were multiple references to cocaine. He said “I’ll murder your family” to one person and made some total non-sequitur tweet simply saying “KKK.” You name a social media etiquette line that one can cross and Hader not only crossed it, but he totally and gleefully trampled over. If you want to see that vile stuff you can see it over at The Big Lead, which screen-capped it. I presume Hader has deleted them by now.

The news of Hader’s old, unearthed tweets bubbled out as the All-Star Game was going on, and reporters met Hader in the locker room right afterward for comment. Hader owned up to them — there was no “I was hacked” excuses offered here — saying that the tweets were a sign of immaturity when he was 17 years-old. He said he plans to apologize to his teammates, saying they don’t reflect on him as a person now. His quote: “No excuses. I was dumb and stupid.” Which, well, yes, obviously.

That may not be the end of it, however:

These tweets are old, Hader may be a different person now and people can do a lot of growing up between 17 and 24. But Major League Baseball is not happy tonight, I can assure you, that an ugly social media incident blew up during its biggest showcase of the regular season.

Will Hader be disciplined? Hard to say, given that Hader wasn’t even drafted yet when those tweets were made and given that MLB’s social media policy was not even in place then. But it would not shock me at all if more comes of this than Hader merely apologizing to his teammates. Stay tuned.

*There are several putative Hader tweets floating around Twitter right now of a more recent vintage. Hader has locked his account, however, and they cannot be confirmed, and many people who were able to access his account before it was locked said those tweets were not there before, with the suggestion that they were Photoshopped. We are neither in the position to — nor do we have the inclination to — verify which of Hader’s tweets are legitimate and which are fabricated. We know, however, that there is more than ample, awful stuff that he has owned up to and we’ll leave it at that for now.