Generalist columnists: a vanishing breed. Probably for good reason.

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This isn’t about baseball, but it does touch on what we do around here and at the NBC “Talk” blogs in general. If you don’t care for my media analysis you may want to just skip this one.

Dan Shaughnessy, who I’m pretty sure most of you loathe anyway, wrote a World Cup column. As Deadspin notes, however, it’s basically the same, recycled World Cup column he has been writing every four years for the past 24 years. Really. And, since it’s Shaughnessy, of course, it’s an ankles-deep-at-best dismissive gripe of a column.

I’m not much of a soccer fan myself — I’ve been following the World Cup with some curiosity but from a pretty far distance — but the column and the topic is nonetheless of significance to me. Not because it’s a basis for Shaughnessy-bashing (that’s sort of beside the point here) but because it shows the limits and, often, the absurdity of the old newspaper model of the generalist sports columnist.

To be clear: there are still a lot of excellent generalist sports columnists. I think we happen to have the best one in the business working for us here.* But for the most part, having one person serve as the voice and/or expert of your publication for all sports is outmoded and obsolete in this day and age and does little to serve readers. Or, at the very least, the readers you want to serve.

The amount of information and content available to even the most casual fan of any given sport is pretty staggering. Anyone more-than-moderately interested in a given sport has the means to watch a ton the actual games or events. This is true be it for big sports like football and baseball or more niche sports like cricket or equestrian events. Seriously: if you’re in Iowa and you want to watch The Ashes or, say, the FTI consulting WEF Grand Prix, you can with minimal effort. Likewise, if you are into cricket or show jumping (or football or baseball for that matter), there is no end of pre-and post event analysis, stats, profiles, and anything else you can imagine being produced about it, be it from primary sources (leagues or sanctioning authorities releasing information, produced or otherwise) or from specialized media.

This state of affairs robs the general columnist — at least most of them — of their raison d’etre. If they are writing one to three times a week there is little they can tell the enthusiast of a given sport that which they haven’t already seen. If they are writing in 800-word columns, there isn’t much room for the depth of analysis enthusiasts would find useful. Your content can come a few days after the fact if it’s useful and your content can be short or shallow if it’s quick, but old and short doesn’t serve anyone.

Looking at that Shaugnessy column, I find myself wondering who it’s supposed to serve. Certainly not soccer fans, who probably don’t wish to be informed about why the sport they love is dumb. But even if Shaughnessy wasn’t using his column inches to bash soccer, what is he providing for Boston Globe readers? Filler for the hard copy, I suppose. And raw meat for that certain breed of misanthrope who wants to nod their head along with him as they get off on his negativity. Maybe Shaughnessy has a large enough constituency where that works for him and the Globe, but I’m guessing he’s rare in that regard. For the most part, the generalist who neither works fast nor works in depth is caught in the increasingly vanishing middle-ground of sports media.

We certainly don’t go deep very often here at HardballTalk. Well, we do on some narrow subjects with which we are idiosyncratically obsessed, but it’s not like we’re doing 5,000-word breakdowns with graphs and stuff. But we do work quickly, providing a digest of what’s going on to baseball fans who want to quickly get updated about what’s going on. Tyler Kepner of the New York Times, for example, does not update 35 times a day, but he is an absolute expert when it comes to baseball and provides in-depth stories about the people and events which shape it. FanGraphs, Baseball Prospectus and other similar sites provide all of the in-depth, hardcore analysis anyone could reasonably want. The same general setup can be found in football (Florio, Peter King and whoever crunches football numbers), basketball and everything else.

All of that serves the fans who want to know a lot about the sport. In this increasingly specialized age, it’d be journalistic malpractice not to serve the fans who want to know a lot about a sport. The business model of media (and sports in general) does not reward those who seek out the dabblers and tourists who aren’t going to spend a lot of time reading or watching content and who lack the commitment to put up with the little barriers like ads, commercials and, occasionally, pay-walls that help us keep the lights on. We have to give those readers and viewers what they want and have to avoid providing content which makes them wonder, well, what was the point of that?

When I read 800 words of shallow rambling which appear ten days after an event begins, I have to wonder who that’s serving other than the guy who is being paid to write the 800 words of shallow rambling.

*Joe is a rare one, in that he can write in depth and insightfully about many sports and, if he were told tomorrow that he had to be, say, just a baseball guy or just a football guy or just a golf guy, he could do it and be at the top of the business in any of them, I reckon. Also: being on the web instead of in a newspaper means that he can write at whatever length his story requires. All of that said: he’s a better baseball columnist than just about any baseball-only guy working today. Put less politely, Joe is a freak, in the best sense of the term and stands as the exception which proves the rule.

It will take more than a cursory apology for Josh Hader to put this behind him

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If you missed it, Brewers All-Star reliever Josh Hader landed in hot water the minute he stepped off the mound in Washington last night when multiple tweets he made in 2011-12* were uncovered containing some seriously gross, racist, misogynistic and homophobic language.

Almost as soon as it broke, Hader made a quick apology for the tweets, saying that he’s not the same person now than he was when he was 17 years-old. Major League Baseball is investigating the matter and Hader acknowledged that he must and that he will talk to his teammates about this, so the story is not over.

Some commenters and correspondents of mine, however, have said they believe it should be over. Indeed, they said it almost as soon as the news came to light. While a small handful of those folks likely take no issue with the language Hader used — there’s a lot of ugliness out there, particularly noticeable in the anonymous online world — others have simply, and it would appear genuinely, said that we should cut Hader slack for some bad choices he made when he was 17.

I will gladly cut Hader more slack for six and seven-year-old tweets he made as 17 year-old that he apologizes for genuinely than I would if he tweeted that stuff yesterday, but let’s not rush to “aww, he was just a kid” land seven hours and a night’s sleep after it all came to light. Indeed, there are many reasons why this is not a case for instant and automatic forgiveness.

This was not some kid breaking out a neighbor’s window with a slingshot. This was not someone saying “that’s gay” instead of “that’s dumb” in the way a lot of us have in the past. This was not someone using a word or phrase that only recently came to be accepted by most people as unacceptable or said something that, while not containing any awful individual words was insensitive, to use the parlance of the day. It was some seriously ugly language (go read it if you’d like), used consistently, repeatedly and confidently. It’s not from some hazy time in the past like the 1970s. It’s from 2011 and 2012. It’s language that he and everyone else knew, at the time, to be profoundly offensive to a massive number of people and which was unacceptable to use in a public forum. Not just now, with the hindsight of age and time, but then, even at the age he was. The tweets are a window into a really gross and disturbed person’s mind.

Hader should — and he will — be given the chance to apologize and to make amends. No one is suggesting he be banished to an island and he certainly won’t be, so don’t even make a suggestion that he is or will be any sort of victim of P.C. culture or whatever the hell else people cite in order to excuse their awful behavior or the awful behavior of others. At the same time, however, let us not let him off the hook with a cursory apology and a conclusory “I’m not like that anymore” statement to a beat writer five minutes after the controversy came to light.

For one thing, no one else would be given such an easy pass like that. No politician or musician or artist or job applicant or anyone else, famous or non-famous, would simply be able to cite being 17 as a get-out-of-decency-free card. We routinely try criminal defendants that age as adults. We make 17 year-olds of color conform their behavior to the most unreasonably high standards, set by others, in order to avoid being discriminated against or worse. For his part, Hader was an elite high school athlete who knew damn well that what he said and did in public was scrutinized in a fundamentally different way than what others said and did and nonetheless tweeted that garbage anyway. He did it either because his level of empathy and respect for women, blacks and homosexuals was defective and abhorrent or because he knew better and simply didn’t care.

I am not suggesting Hader not be given a chance to apologize and make amends for all of that. I am not suggesting that he not be able to continue to pitch late innings for the Milwaukee Brewers, become rich and famous and live his life happily and freely. I am merely saying that it is not too much to expect him now, less than 12 hours after all of this has come to light, to have to do some actual work to explain and atone for it. To not just say that he’s “a different person” now but to tell us how — apart from getting caught being obnoxious — he became a different person and what that really means. To expect him to explain this and to apologize to his teammates, and not just the two who happened to be in Washington with him last night. To explain and to apologize to his fans, many of whom are women and minorities, and to ask for their forgiveness and understanding.

I am not, to use a phrase someone threw at me last night, “on my high horse” about this. I am not holding Hader to some unreasonable, liberal/P.C/social justice warrior standard in which poor, victimized Josh Hader can simply not win. I am simply saying that this is far more serious than finding out some 80-year-old man jumped a subway turnstile back in 1954 and that the acceptance of responsibility, the apology and the work Hader has to do in light of this is not to issue some quick and cursory one offered to a national beat writer as he towels off after a postgame shower.

I realize our standards and expectations of certain public figures in this country have become impossibly low, but my God, they are not that low, nor should they be.

*There were some putative Hader tweets floating around Twitter of a more recent vintage, particularly one about Trayvon Martin from 2016, but there is reason to suspect at least that one is a Photoshop. Hader has locked his account, however, and it cannot be confirmed. It’s not really important, though, given that Hader has admitted to making multiple ugly tweets, to make such a determination at this moment, so we’ll leave the analysis of each and every individual tweet for another time.