When I lived in Washington D.C. there was a team in Montreal and no team in the District, so seeing and hearing about the Orioles around town wasn’t a big deal. Apparently that’s changed a bit in the past decade. To the point where the Orioles putting up a billboard in Washington has ruffled some feathers. JP Finlay of CSNWashington.com has a report on that and on fan reaction.
The last time we heard of this kind of kerfuffle it was in Los Angeles when the Angels were seen putting up billboards in L.A. proper, and it was seen by many as a symbol for the waning influence of the Dodgers under Frank McCourt and the ascendance of the boys from Anaheim. Personally, I think that reads too much into that or any similar situation.
The reality: billboards are cheap advertising.