The Dodgers on pay-TV-only is the culmination of Walter O’Malley’s dream

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This year, for the first time ever, you will not be able to watch the Dodgers on television in the Los Angeles area with a set of rabbit ears on your TV. It’s cable or satellite only thanks to the launch of their new channel, SportsNetLA. I’ve seen some amount of consternation about this on the part of Dodgers fans, but really, this is how it was meant to be all along.

I say that because I am currently re-reading “Lords of the Realm,” John Helyar’s essential book about the business of baseball. And I do mean essential. It’s impossible to understand how baseball works as a business — how and why the owners, union, commissioner and TV networks do what they do and why — without understanding how baseball developed as a business over the past century or so. Most of what you read about these subjects from me and others is informed by the stuff in “Lords of the Realm,” but it is so much more entertaining and understandable when you take it all in in one book.

Heylar reminds us that one of Walter O’Malley’s ideas about how to keep the Dodgers in Brooklyn was to capture revenues from fans who were moving out of the city and to the suburbs and were loathe to come back to Ebbets Field due to parking concerns and worries about crime and the like. How to do this? Pay TV. Pay TV in the 1950s, you ask? Oh yeah. People were talking about it. Specifically, O’Malley and a man named Matty Fox were talking about it:

O’Malley was also intrigued by pay TV. He’d met a fellow named Matty Fox, who was trying to make that embryonic technology a commercial reality. He and O’Malley hatched a plan in which Fox’s company, called Skiatron, would put Dodgers games on pay TV at a cost of one dollar a game for viewers. Skiatron would get two thirds of the gross, the Dodgers one third, and in this way the huge base of fans who couldn’t squeeze into Ebbets Field would be harvested.

This wouldn’t work in New York, however, because the Yankees and Giants each broadcast half their games for free and it was determined that the market just wouldn’t be there.  But the idea still intrigued O’Malley. Later, when he was considering Los Angeles, one of the many enticements was that there was no other televised baseball in southern California, and that he and Skiatron could put Dodgers games on pay TV in that “lush, virgin territory,” to use Heylar’s term.

More to the point, O’Malley used the promise of pay TV to lure the Giants to San Francisco along with him, which was key, because a move out west was far more feasible for two teams than just one. O’Malley had been working on Giants owner Horace Stoneham to go west too. Then:

O’Malley clinched it by bringing along Matty Fox for a meeting with Stoneham. Fox talked about Skiatron’s big plans in San Francisco, and Stoneham heard the sweet sounds of money. Ka-ching.

Eventually Skiatron went belly-up when movie theater operators ganged up on it when they saw the threat to their business. Approval for pay TV in California was shot down in a statewide referendum. Later, Skiatron ran into SEC troubles as a result of promising more than it could deliver. Cable was put off a couple of decades.

But the idea of putting the Dodgers on pay TV is certainly an old one. One that predates the team’s arrival in Los Angeles. And which, actually, helped move the team there in the first place.

Giolito spins 4-hit gem, White Sox shut out Astros

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HOUSTON (AP) Lucas Giolito was forced to speed up his pace near the end of his last start for the Chicago White Sox because of rain. The results were so good he decided to try it again Thursday night against the Houston Astros, even though there was no need to rush in the climate-controlled confines of Minute Maid Park.

The tactic certainly paid off.

Giolito pitched a four-hitter for his first major league shutout, rookie Eloy Jimenez hit his third homer in two games and the White Sox beat the Astros 4-0.

“In the last game in the fifth inning, I really picked up the tempo because it started raining,” he said. “I was like, why not just try and do that every time? So I was just getting in attack mode early, filling up the zone, and luckily I had my good stuff and we were able to mix sequences really well. It was a good one.”

Chicago manager Rick Renteria was asked what superlative he would use to describe Giolito’s performance.

“Every one that’s in your book that you can put on a page,” he said. “If there was 1,000 of them, use all 1,000.”

Yoan Moncada had an RBI double and Tim Anderson added a run-scoring single for the White Sox, who earned a four-game series split by handing Houston its first set of consecutive losses since May 1-2.

Giolito (6-1) struck out a season-best nine and walked one in winning his fourth start in a row and fifth straight decision.

“He was doing really anything he wanted to,” Houston manager AJ Hinch said. “He was really good, so hats off to him for coming in and throwing all of his pitches for strikes. He’s changed his delivery, his arm action a little bit. He came in and really commanded the game from the very beginning.”

It was the first nine-inning complete game by a White Sox pitcher since Chris Sale beat Kansas City 7-4 in September 2016, and their first complete-game shutout since Sale threw a two-hitter in a 1-0 win at Tampa Bay on April 15, 2016.

In his previous outing last Saturday, Giolito was credited with his first career complete game when he beat Toronto 4-1 in a game called after 4 1/2 innings because of rain. After that one, the 24-year-old right-hander said he didn’t consider it a complete game until he went nine innings.

Didn’t take him long to check that box, too.

Giolito threw 82 of his season-high 107 pitches for strikes against a first-place team that began the day leading the majors with an .860 OPS and had homered in 19 consecutive games.

All the hits Giolito allowed were singles. Previously, his longest start was 7 1/3 innings.

“The Astros are a team I always look forward to facing,” Giolito said. “A lot of good hitters in that lineup. It’s always a fun challenge. They won a World Series a couple of years ago so when you do well against them, it makes you feel pretty good about yourself.”

Jimenez, who was 0 for 7 in the first two games of the series before hitting two homers in a win Wednesday night, connected off fellow rookie Corbin Martin (1-1) for a solo shot in the fourth inning that made it 4-0.

Martin gave up six hits and four runs over 3 1/3 innings in his third career start.

Yolmer Sanchez, who had three hits, doubled to start the third before Martin walked Charlie Tilson. Moncada followed with an RBI double to put Chicago up 1-0. A single by Anderson came next to score Tilson. Moncada scored on an error by Martin when his pickoff attempt to first was high.

Missing injured sluggers Jose Altuve and George Springer, the Astros couldn’t get anything going on offense. Their streak of 19 straight games with at least one home run was tied for the longest stretch in franchise history.

Michael Brantley hit his second single for Houston with two outs in the sixth. Giolito retired Carlos Correa to end that inning and pitched a perfect seventh before Max Stassi singled to start the eighth. Giolito struck out Jake Marisnick and Josh Reddick before Alex Bregman lined out to end the inning.

TRAINER’S ROOM

Astros: Springer, who has missed the last four games with stiffness in his lower back, took batting practice on the field and will likely return Friday night, Hinch said. … Altuve (hamstring) continues to make improvement but there still isn’t a target date for his return.

TOUGH ON RIGHT-HANDERS

Anderson had two hits and a walk and is batting .344 against right-handers, which leads the AL.

THEY SAID IT

Jimenez on hitting three home runs in two games: “It’s been good. It means a lot. It’s more fun coming (to the park). It’s just the beginning of something good.”

UP NEXT

White Sox: RHP Reynaldo Lopez (3-4, 5.14 ERA) starts Friday when Chicago opens a three-game series against the AL Central-leading Twins. Lopez has been strong in his last three starts, posting a 2.29 ERA.

Astros: LHP Wade Miley (4-2, 3.51) is scheduled to start Friday in the opener of a three-game series with Boston. He didn’t factor in the decision last time out when he allowed seven hits and three runs – two earned – in five innings of a 4-3 loss to the Red Sox.

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