I guess artists are just misunderstood. How else to explain where Ryan Braun falls in the world of popularity of celebrity spokesman? From Darren Rovell’s story about Braun signing with a little-known cleat manufacturer, Braun’s first endorsement deal since his suspension:
As of December, Braun — who lost $3.3 million in salary as a result of the suspension — was known by 25 percent of U.S. consumers, according to the Davie Brown Index (DBI). The DBI data reflects that Braun’s appeal among consumers is in line with Donald Trump and Dennis Rodman, and his endorsement value currently ranks with Roger Clemens and Barry Bonds.
At least Rodman has served as an ambassador to North Korea (I think). What has Braun done? That’s right. I rest my case.