The Royals 2014 marketing slogan: “Be Royal”

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Lots of teams come up with marketing slogans — we highlighted the Dodgers’ rather curious effort the other day — but the Royals are the ones I always notice.

In 2012 the Royals used “Our Time” as its slogan. Last year it was “Come to play.”  This year? “Be Royal.” Which seems like quite a rebuke to Lorde. And a surprising one at that given that she was allegedly inspired by George freakin’ Brett to write that song to begin with. And it’s so broad, too. Should I be Lorenzo Cain or Billy Butler? There’s a lot of ground to cover there.

But the best take on marketing slogan, particularly Royals slogans, comes from Sam Mellinger of the KC Star. He ponders the utility of them to begin with, noting that all of the marketing slogans in the world don’t put as many butts in seats as fireworks night or a free t-shirt giveaway. And he notes the particular conundrum marketing departments have when it comes to promising baseball results in their slogan. If you go with “In it to win it!” and you start out 12-25, well, the slogan becomes obsolete and a big fat target pretty quickly.

Teams either win or lose. They are either exciting or they’re not. That’s what determines how many people show up. And if the team is good enough, the slogans will follow the team, not the other way around.

Report: Marlins, Mets, Yankees have discussed three-team trade involving J.T. Realmuto

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Ken Rosenthal of The Athletic reports that the Marlins, Mets, and Yankees have had discussions about a three-team trade in which Marlins catcher J.T. Realmuto would go to the Mets. It’s not known which other players were discussed in the deal, but Rosenthal notes that the Mets wouldn’t be willing to part with Noah Syndergaard if they are only getting Realmuto in return.

Realmuto, 27, was the best offensive catcher in baseball in 2018, batting .277/.340/.484 with 21 home runs and 74 RBI in 531 plate appearances. He has two more years of team control remaining until he becomes eligible for free agency, adding to his value.

The Mets’ catching corps currently includes Kevin Plawecki and Travis d'Arnaud, so Realmuto would be a significant upgrade. Such a trade would be the club’s second big splash of the offseason as the Mets finalized a trade to acquire second baseman Robinson Canó and closer Edwin Díaz from the Mariners earlier this month.

Interestingly, the Mets and Yankees haven’t made a deal involving major league players since December 2004, when the two sides swapped pitchers Mike Stanton and Félix Heredia, Rosenthal points out.