UPDATE: MLB and Chevrolet pull the “Silverado Strong” promotion

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UPDATE: Wiser heads have prevailed: the “Silverado Strong” promotion has been cancelled.

Michael Albano, Chevrolet Spokesperson issued the following statement:

“Earlier this year Chevrolet launched the all-new 2014 Silverado. The launch is supported by the campaign, “Strong”,  which celebrates the strength of hardworking, honest and dependable men and women. Chevy has carried this theme throughout the 2013 MLB Playoffs and the World Series. Chevrolet had planned to continue the campaign tonight through an interactive in-stadium promotion.  However, following today’s rehearsal we realized there was the possibility that we may offend some of the very fans we were trying to honor, for that reason Chevrolet and MLB decided to cancel the promotion.”

Well, whether Chevy had a campaign going beforehand isn’t the point. They can do whatever they want with the campaign. It’s the intersection of the “Silverado Strong” and “Boston Strong” in dueling on-field World Series promotions which was the problem.

Either way: that’s a smart call. Of course, how no one considered that this was tacky until just before game time is beyond me.

ST. LOUIS — When I got to the ballpark today I noticed a bunch of little pieces of cardboard on the lower level seats. Some down by the left and right field lines are clearly the MLB logo.  From where I’m sitting I can see the third base line and can clearly see the word “Strong.”  “Hmm, ‘Boston Strong,'” I thought? A nice gesture, but it seems a bit out of place in St. Louis.

But no, it’s not a tribute to Boston and its post-Marathon bombing recovery. It’s about trucks that are second to none. This pic via Reddit:

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From MLB.com, explaining it:

Leading into the top of the 3rd, Ozzie Smith will recognize Chevrolet’s commitment to growing youth baseball in a video played on the scoreboard. He will prompt fans in attendance to hold up placards in front of them, which will unveil an image of the words “Silverado Strong,” Chevrolet’s theme for the launch of the all-new 2014 Silverado, with the Chevrolet and MLB silhouetted batter logos on either side. The Most Valuable Player (MVP) of the 2013 World Series will receive a youth baseball field makeover in a U.S. location of their choice and a 2014 Silverado High Country. This is a continuation of Chevrolet’s year-long SILVERADO STRONG campaign. For more information, fans can visit ChevyBaseball.com.

Commitment to youth baseball is admirable. But the slogan and placards seem to be just as much if not more of a commitment to advertising Chevy trucks.  And while the city of Boston doesn’t have a trademark on the word “strong,” they did have the words displayed on their field first, and for purposes that don’t mix the good cause with the commerce:

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Wondering how the folks in Boston will take this. Wondering whether anyone at MLB or Chevy realized that, maybe, this wasn’t the greatest idea when it comes to large, on-field sloganeering.

Brewers reliever Josh Hader in hot water over racist, homophobic tweets from 2011-12

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Brewers reliever Josh Hader didn’t have a good night. He gave up four hits and a three-run homer to put the National League in a big hole in the All-Star Game. That’s the kind of thing that has to stick with you.

Oh, and he was also revealed to be a SUPER BIG racist, misogynist and homophobe. That’s gonna stick with him too, and may land him in trouble with Major League Baseball.

Someone decided to dig through Hader’s Twitter history this evening and when they did they found some ugly, ugly stuff in there from back in 2011-12.* Hader was found to have used the n-word, liberally. He said “I hate gay people.” He said some super misogynistic stuff about wanting a woman who will cook and clean for him, among other pretty damn vile things. There were multiple references to cocaine. He said “I’ll murder your family” to one person and made some total non-sequitur tweet simply saying “KKK.” You name a social media etiquette line that one can cross and Hader not only crossed it, but he totally and gleefully trampled over. If you want to see that vile stuff you can see it over at The Big Lead, which screen-capped it. I presume Hader has deleted them by now.

The news of Hader’s old, unearthed tweets bubbled out as the All-Star Game was going on, and reporters met Hader in the locker room right afterward for comment. Hader owned up to them — there was no “I was hacked” excuses offered here — saying that the tweets were a sign of immaturity when he was 17 years-old. He said he plans to apologize to his teammates, saying they don’t reflect on him as a person now. His quote: “No excuses. I was dumb and stupid.” Which, well, yes, obviously.

That may not be the end of it, however:

These tweets are old, Hader may be a different person now and people can do a lot of growing up between 17 and 24. But Major League Baseball is not happy tonight, I can assure you, that an ugly social media incident blew up during its biggest showcase of the regular season.

Will Hader be disciplined? Hard to say, given that Hader wasn’t even drafted yet when those tweets were made and given that MLB’s social media policy was not even in place then. But it would not shock me at all if more comes of this than Hader merely apologizing to his teammates. Stay tuned.

*There are several putative Hader tweets floating around Twitter right now of a more recent vintage. Hader has locked his account, however, and they cannot be confirmed, and many people who were able to access his account before it was locked said those tweets were not there before, with the suggestion that they were Photoshopped. We are neither in the position to — nor do we have the inclination to — verify which of Hader’s tweets are legitimate and which are fabricated. We know, however, that there is more than ample, awful stuff that he has owned up to and we’ll leave it at that for now.