Great Moments in Derek Jeter deification

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Derek Jeter came back yesterday. And had an OK day before leaving with an injury. And the team won. All, except for the injury of course, good things.  Wallace Matthews thinks something else was going on, though. Something magical!

Jeter’s first trip to the plate was like a coronation … and his first trip around the bases was like a victory lap … And although Jeter’s contribution was modest … there was something different about the way his teammates went about their business on this day … Earlier this week, falling behind 3-0 in the first inning as the Yankees did Thursday would have meant facing certain defeat, but Jeter’s Yankee teams were never done in the first inning, and neither was this one.

The power of Jeter compels you, I guess.

Assignment to a beat writer: ask Yankees players why they try harder when Jeter is around than when he isn’t. See what they say.

Report: Mariners enter into a ballpark naming rights deal with T-Mobile

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Maury Brown of Forbes reports that T-Mobile will be the new naming rights partner for the Seattle Mariners’ ballpark beginning in 2019. Their park had been known as Safeco Field since it first opened in the summer of 1999. The 20-year naming rights deal with Safeco ended with the close of the 2018 season.

Brown reports that the deal will be around $3 million a year, which doesn’t seem like a whole lot. Then again, I have long been skeptical of how much naming rights actually bring back to the naming rights partner. That’s especially true when the partner is slapping its name on a ballpark that was known as something else beforehand. People tend to still use the old name and, I suspect, resent the new one a bit. Maybe that’s less the case when the park has only been known by corporate names, and no beloved traditional name is being displaced, but I still question if anyone really makes a single purchasing decision based on the name of a ballpark.

I know this much for sure, though: despite the relatively small cost of naming rights here, none of the most notable Seattle-based companies — which include Amazon, Starbucks, Nordstrom, Microsoft, Costco and Alaska Airlines — felt it was worth it. Possibly because they know people are gonna call the place “Safeco” for several years regardless.