Curt Schilling wanted his video game to have “mounted combat on flying pigs.” Yet it somehow failed.

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Jonathan Mahler of Bloomberg View has a story about Curt Schilling’s business failures at 38 Studios. The difference here: he found a business school case study from 2009 in which Schilling — pre-failure — was interviewed about his plans and ambitions. And once you read it, you won’t be all that surprised that it failed.

Among the highlights:

  • “I wanted to make a difference in the world and take one shot at getting Bill-Gates-rich,” he told the study’s authors;
  • “Schilling had no idea how much time and money it took to build the software required for such a game. And he didn’t exactly help matters by weighing in with suggestions of his own. There was, for example, that instance when he mentioned in an e- mail that it might be cool to have mounted combat on flying pigs. The design team worked on nothing else for a week.”
  • He once asked the president of 38 Studios if employees got weekends off. Another time he suggested that they work 14 days straight so as not to lose their momentum.

The article paints a picture of an in-way-over-his-head megalomaniac. The only reason the company didn’t fail sooner, I assume, is because that mounted combat on flying pigs thing was a FANTASTIC IDEA. Just imagine how big a disaster this would have been if it weren’t for that.