If you played Little League baseball as a kid, the sight of Big League Chew wrappers lining the ground inside the dugout is an all too familiar scene. The wrappers, commonly graced with the visages of angry, muscly baseball players, will be getting a facelift. ESPN’s Darren Rovell has the details:
Shredded gum brand Big League Chew will debut national packaging that will feature an active athlete — Los Angeles Dodgers outfielder Matt Kemp — instead of the cartoon characters that have existed on more than 500 million pouches since Big League Chew first hit shelves 33 years ago. In June, a picture of Kemp will adorn the front of the gum package.
The brand, through a partnership with PLB Sports, a maker of athlete-endorsed food products, also has signed Philadelphia Phillies pitcher Cole Hamels.
As Sean Manning notes for Esquire, it isn’t the first time Big League Chew has had real players adorn its packaging. Hall of Famers Juan Marichal, Billy Williams, and Brooks Robinson were part of the program for a promotion in the late 1990’s.
An interesting tidbit today from The Athletic’s Ken Rosenthal, who noted that ongoing talks between agent Scott Boras and the Padres have focused more on starting pitcher Dallas Keuchel than slugger Bryce Harper. Earlier this week, there were conflicting reports on the Padres’ level of interest in Harper — MLB Network’s Jon Heyman heard the club had not ruled out another big signing after getting Manny Machado, while Kevin Acee of the San Diego Union-Tribune talked to multiple sources who believed otherwise — but any agreement between the two is looking unlikelier by the day.
As for Keuchel, Rosenthal cautions that a potential deal is still a “longshot,” especially as the team has other, cheaper options in mind. The 31-year-old southpaw turned down a qualifying offer from the Astros last year and is likely angling for something north of the five-year, $90 million contract extension he rejected from the club in 2016. He’s coming off of another solid performance in Houston, where he went 12-11 in 34 starts with a 3.74 ERA, 2.6 BB/9, 6.7 SO/9, and 3.6 fWAR through 204 2/3 innings in 2018.
While Keuchel has failed to garner substantial interest around the league this offseason, Heyman points out that the Phillies are looking to establish themselves as frontrunners for the lefty — and they’re far less likely to have hang-ups about his asking price, too.