Eric Fisher of Sports Business Journal passes along word that the Indians have decided to lower the prices on their concession stand items by up to 25 percent on certain things.
That includes dropping hot dogs to $3 and beer to $4, which isn’t particularly cheap in the real world but is definitely a huge bargain compared to other in-ballpark offerings.
According to Fisher the “concession price cuts come after club research found it a major issue inhibiting ticket sales.”
Which makes sense, because while plenty of teams offer cheap tickets to games the fact that beer is still $7 kind of cancels that out. Hell, just a few days ago on my Twins-centric podcast we discussed the pros and cons of taking a flask into the ballpark because the beer prices at Target Field are so high (and also because we have some separate issues, but whatever).
UPDATE: As of last April the average cost of a beer at an MLB game was $6.17 and the Diamondbacks had the cheapest beer at $4 for a 14-ounce cup. Meanwhile, the Red Sox charged $7.25 for a 12-ounce cup.