Protests and apathy open the Marlins 2013 season

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A year ago the Marlins hype was hard to avoid. A new ballpark, new uniforms, a bunch of high-profile signings. Yesterday was the Marlins Winter Warm Up event — formerly known as Fan Fest — and things are … different. From Joe Capozzi in the Palm Beach Post:

And while there was a festive atmosphere today at Marlins Park, the number of fans who attended the annual pre-season event was low. There were just three people in line at the main ticket window at 9:35 a.m. — 25 minutes before single-game tickets went on sale … And at least three people wore protest gear — two fans with anti-Loria shirts and a man who wore a Blue Jays cap to show his opposition to the trade.

Three people wearing protest gear is not the end of the world, obviously. And a lack of fans clamoring for Marlins tickets is not exactly a new phenomenon.  But it’s hard to escape the fact that the events of the past year haven’t soured locals on the team more than they already were.

 

Report: Mariners enter into a ballpark naming rights deal with T-Mobile

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Maury Brown of Forbes reports that T-Mobile will be the new naming rights partner for the Seattle Mariners’ ballpark beginning in 2019. Their park had been known as Safeco Field since it first opened in the summer of 1999. The 20-year naming rights deal with Safeco ended with the close of the 2018 season.

Brown reports that the deal will be around $3 million a year, which doesn’t seem like a whole lot. Then again, I have long been skeptical of how much naming rights actually bring back to the naming rights partner. That’s especially true when the partner is slapping its name on a ballpark that was known as something else beforehand. People tend to still use the old name and, I suspect, resent the new one a bit. Maybe that’s less the case when the park has only been known by corporate names, and no beloved traditional name is being displaced, but I still question if anyone really makes a single purchasing decision based on the name of a ballpark.

I know this much for sure, though: despite the relatively small cost of naming rights here, none of the most notable Seattle-based companies — which include Amazon, Starbucks, Nordstrom, Microsoft, Costco and Alaska Airlines — felt it was worth it. Possibly because they know people are gonna call the place “Safeco” for several years regardless.