In 2012 the Royals used “Our Time” as its marketing slogan. That lent itself well to “… in purgatory”-style tomfoolery. They’re trying something else this year: “Come to play.” Bob Dutton quotes marketing consultant types who explain the rationale. The upshot: the Royals are going to play hard and you should come out to play at the ballpark, etc.
If normal form holds, you have approximately 72 days until the Royals season is more or less kaput, so that should be plenty of time for you to come up with little jokes and things incorporating the slogan.
But don’t use “Come to play… because, really, we need all the help we can get? Do you have a glove? If not, we can get you one.” Because I already thought of it.
Minor League Baseball announced on Wednesday that, for the 14th consecutive season, the league has eclipsed 40 million in total attendance. 20 teams set single-game attendance records and seven teams set franchise records for single-game attendance in their current parks.
ESPN’s Keith Law, who has been covering the minor leagues for quite a while, did the math:
Minor League Baseball president and CEO Pat O’Conner, whose most prominent stint in the public eye involved him disingenuously justifying the underpaying of his players, said, “Minor League Baseball continues to be the best entertainment value in sports, and these numbers support that. For us to top 40 million fans for the 14th consecutive season despite the weather challenges our teams faced in April and May is a testament to the continued support of our loyal fan bases and the creative promotions and hard work done by all of our teams across the country.”
Major and Minor League Baseball are quite happy to make money hand over fist on the backs of their players, but are too cheap to pay them adequately for their labor.