If you’re busted for steroids it’s better to clam up than to come clean

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You hear it every time an athlete is busted for PEDs: “He/she needs to come clean and explain what he/she did. Only then can he/she begin to repair the damage to his/her reputation and legacy he/she has done.”

Bollocks:

MM Haigh found that baseball players who apologized to their fans were no more likely to receive positive news coverage than those who did not. Jessica Korn studied polling data (pdf) and discovered that admission and apology actually resulted in decreased favorability, while denial was a more successful PR strategy.

This comes in a piece at The Guardian by Harry Enten about how Lance Armstrong’s confession to Oprah was actually way more damaging to his favorability ratings than merely staying silent would have done.

If you’re 2002 Ken Caminiti and you’re just looking for a way to clear your conscience, cool, go public. But if you’re actually interested in protecting or preserving your popularity or legacy or reputation or whatever, going public about your PED use is counterproductive. Which shouldn’t be surprising given how every single public confession of PED use is followed up with sports writers penning columns about how the apology or confession was insincere, too late or otherwise inadequate.

It’s almost as if those sports writers who say that the athlete should confess his sins are really just interested in more column fodder.

(thanks to Ethan for the heads up)

Adrian Gonzalez plans to play next season

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Bob Nightengale reports that Adrian Gonzalez plans to play in 2019 and the Diamondbacks are “one of the teams who may have interest.”

Well, now that they’ve traded way Paul Goldschmidt I suppose they have an opening.

The Mets released Gonzalez on June 10, after he completed a 54-game tenure with a batting line of .237/.299/.373 and only six homers. No one else showed interest in the five-time All-Star after the Mets cast him off and, as such, one might have felt comfortable saying that his playing days were over. He thinks differently, however, and apparently the Dbacks are at least willing to listen. He will turn 37 in May and will almost certainly have to settle for a minor league contract, but if the man wants to play, that will not be an obstacle.