Excerpts from Terry Francona’s upcoming book paint an unflattering portrait of the Sox’ owners

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This is probably not too surprising, but Terry Francona’s upcoming book — excerpts of which were released today on WBZ’s website — have Tito taking shots at the team’s owners, saying that they don’t love baseball and put ratings and gate above all else.

Which, sure. They’re owners. That’s what owners do. But it sounds like the way they would have preferred that be carried out is rather, well, dumb:

The excerpt details a meeting with then-general manager Theo Epstein, Francona, Lucchino, [Tom] Werner and a tardy [John] Henry.

“Werner talked about slumping television ratings and whined, ‘We need to start winning in more exciting fashion,’” the excerpt read … “They told us we didn’t have any marketable players, that we needed some sizzle. We need some sexy guys,” Epstein said. “Talk about the tail wagging the dog. This is like an absurdist comedy. We’d become too big. It was the farthest thing from what we set out to be.”

Al Davis was at times an awful, awful sports owner, but at least “just win baby” makes some sense. I don’t recall any successful sports franchise whose mantra was “just win with sizzle” or “just win in an exciting fashion.”  If I was Theo Epstein or Francona I think I would have told those guys that I’d help supply the wins and for them to get their marketing department going on the sizzle.

Should be a fun book. Comes out on January 22.

Video: J.D. Martinez hits league-tying 23rd home run

Seattle Mariners v Boston Red Sox
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The Red Sox and Mariners left nothing on the table Friday night, going head-to-head in a series opener that eventually ended 14-10 in the Sox’ favor. Led by Steven Wright and Wade LeBlanc — neither of whom made it past the fifth inning — the teams combined for 34 hits and four home runs, including two moonshots from Seattle’s Nelson Cruz and a five-run rally that gave Boston the edge in the seventh.

In the sixth inning, however, the Red Sox were still scrambling to make up a four-run deficit. Left fielder J.D. Martinez cut it in half with one swing, pouncing on an 89.5-mph fastball from Seattle right-hander Nick Vincent and posting it to dead center field for a two-run shot.

The 427-foot blast was Martinez’s 23rd of the season, tying Mike Trout for the most home runs in the league this year. While he still has a ways to go before eclipsing the career-best 45-HR mark he set in 2017, he’s off to a strong start this season: Entering Friday’s game, the 30-year-old slugger was batting .315/.386/.623 with a 1.009 OPS and AL-leading 55 RBI in 308 PA. He finished Friday’s game 4-for-5 with five RBI, just one triple shy of hitting for the cycle.

Heading into the All-Star Break, both Martinez and Trout still have some competition for the home run title. Jose Ramirez is sitting at 22 homers, while Nelson Cruz and Khris Davis are tied at 20 apiece.