MLB pays $1.2 million for Rockies.com

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Until now the website Rockies.com had been owned by something called Tourism Canadian Rockies and was used to promote the Rocky Mountains, but Josh Leventhal of Baseball America reports that MLB has purchased the domain name for $1.2 million.

According to Venture Capital Group it’s the largest price ever paid for a sports-related website and a significantly higher price than the domain name was expected to generate via auction.

Leventhal notes that MLB now owns 26 of the 30 “dot-com” domain names for teams, with the Rays, Rangers, Twins, and Giants the holdouts. Giants.com is owned by the NFL team, while the other three are owned by non-baseball companies that apparently don’t want to sell.