Professional athletes are hiring their own beat writers

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Newspapers are dying and professional sports leagues are taking it upon themselves to break news rather than talking to the pesky press.  In light of that, what’s to become of Johnny Sportswriter? Why, covering individual athletes! From a recent story in the Wall Street Journal about the Brooklyn Nets Deron Williams:

By all appearances, Deron Williams has enjoyed the trappings of life as an NBA superstar … For most human beings, this would be enough. Not Williams, whose wide-ranging list of accomplishments and assets includes something extraordinary, unique even among pro athletes: He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com.

Seriously: Williams employs his own beat writer to provide daily news updates on his website. Granted, its run by Williams and his agents/managers, so it’s not like this is “news” as we know it, but it is different than, say, an athlete updating social media sites or a publicist offering press releases. These are bylined stories that read like newspaper reports.

We live in a world where the message is being increasingly sculpted, crafted and controlled, even when the news goes out through independent media. In light of that, it’s not necessarily shocking that such a thing is happening, even if it is somewhat depressing.  I would not be at all surprised if we see several other athletes following suit soon and, eventually, this becoming the new normal.

 

 

Report: Dodgers, Orioles to complete Manny Machado trade

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The Orioles and Dodgers are expected to finally complete involving SS/3B Manny Machado, ESPN’s Jerry Crasnick reports. The Orioles will receive five prospects from the Dodgers. We’ll have more details about the other players involved later.

Machado, 26, is in the final year of his contract, so this is currently a rental for the first-place Dodgers. Machado ended the first half batting .315/.387/.575 with 24 home runs, 65 RBI, 48 runs scored, and eight stolen bases in 413 plate appearances. In Los Angeles, he will handle shortstop, allowing Chris Taylor to move over to second base.