A twist on the “baseball is dying” thing: the NBA is killing it!

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Saying that the NFL is more popular than baseball is both (a) true; and (b) old hat. It has become such an obvious thing that I didn’t even blink when I heard Frank DeFord say it for the ten millionth time just this morning, and most of what Frank DeFord says drives me kinda bonkers.

But how about basketball? Are NBA people knocking baseball down as a passe pastime? Yup!

Patrick Rishe of Forbes does it today, using the World Series’ low ratings as a hook.  And even though the article can’t truthfully claim that the NBA is a bigger business (for it is not) or that it gets consistently higher ratings on its telecasts (it doesn’t, though see below), it has the big mo!

There is little doubt that MLB still generates more revenue than the NBA … But when you consider that the NBA’s crescendo has outpaced baseball’s in each of the last 3 years (as the table shows below), this lends further credence to a changing of the guard.

And it’s hip!  The article goes on to note that “hip outplays slow,” “progressive outplays blind adherence to tradition,” and “athleticism and showmanship drive brand awareness more so than ever before.” Oh, and “baseball has no hipster feel,” the author says, as if that’s a bad thing. But the real thrust of the argument is about commerce. About how basketball stars have “personal brands” and how they have bigger endorsement deals.

What really gets me, though is the windup:

But baseball may one day (if not soon or already based on the data presented herein) be relegated to America’s 3rd most popular consumer sport if the likes of LeBron James, Kevin Durant, and the soon-to-be new NBA Commissioner Adam Silver have anything to say about it.

The “data presented herein” is Rishe’s own caveat-laden talk about the TV ratings — Rishe himself notes that the NBA has had high-powered Finals matchups in recent years, but even those don’t compare to the ratings the Yankees got in the 2009 World Series or any World Series matchups before that — and some stuff about how NBA stars are more marketable than baseball players. Which, by the way, has always been true, even back when the NBA was teetering on the edge of oblivion.

But even then, at the end, he still concedes that the NBA is likely third, pending the big stars of the NBA and its new commissioner actually doing something about it change things. Which … they haven’t been trying to do already? Well, I’m convinced. Indeed, I haven’t been as convinced by a comparison since I read Rishe’s article about how Josh Hamilton is just like Whitney Houston last winter.

How about this:  the NBA, thanks to the recent dominance of marquee teams and exceedingly marketable players, is currently riding a nice wave, not unlike the sorts of waves it always rides when there are dominant, marketable players and/or the Lakers or Celtics are good. Baseball, meanwhile, has had a couple of World Series with matchups that don’t do much for national ratings. And given that there are probably no two major sports which serve more disparate demographics than do the NBA and Major League Baseball, marketing and star power is kind of irrelevant as a point of comparison.

But hey, I know apples/oranges analysis like that is not as sexy a story to write the week baseball season ends and the NBA season begins, so you keep on keeping on with it, bro.

Two great Mariano Rivera stories

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In addition to getting unanimous support from Hall of Fame voters, Mariano Rivera’s election is getting universal praise from fans and the baseball community. I mean, at least it seems so. If you see someone out there in the wild really mad that Rivera was elected, please, let me know. But don’t approach such people. They’re probably dangerously imbalanced and might cause harm to you.

From what we’ve seen, anyway, there is no one who doesn’t love Rivera and his election. That love has come out in the form of anecdotes people are sharing this morning. I’ve seen two that made me particularly happy. One “ha ha” happy, the other “aww” happy.

The “ha ha” comes from Michael Young, who shared the ballot with Rivera this year and whose Rangers actually beat Rivera’s Yankees in the 2010 ALCS. Not that they had much success against Mo:

Now the “aww.” It comes from Danny Burawa, who had a few major league cups of coffee after coming up in the Yankees system. From his Instagram last night:

In 2012, in the middle of my first big league spring training, I tore my oblique during a game (I wound up missing the whole season). First cuts hadn’t been made and the Yankees let me stick around to rehab with the big leaguers for a few days. The next day, after finishing my rehab, I returned to the locker room which was totally empty. I’m sitting at my locker getting ready to go home when in walks Mariano Rivera. Considering I was a nobody A-baller, I kept my eyes down on my feet and minded my own business. Next thing I know, he’s in the chair next to me, telling me his story, about failing as a starter, about an injury he had when he was younger, about how the setbacks we think are fatal usually end up as speed bumps on a longer, grander road. This is the greatest of all time, taking the time to cheer up a nobody, for no other reason than he thought it was the right thing to do. Great pitcher, greater human, congratulations Mo!

People use that “great player, better person” construction a lot. I often roll my eyes when I hear it because it’s pretty subjective and, I suspect, the “better person” part can’t be vouched for outside the subject’s friend or peer group. Doesn’t sound that way with Rivera, though. He simply sounds like a prince of a guy.