White Sox dropping ticket prices for 2013 following research

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Few people picked the White Sox to be competitive this season, let alone fight for the AL Central title with the Tigers deep into September, yet despite dramatically outperforming preseason expectations with 85 wins they failed to top two million in attendance for the first time since 2004.

And now they’re lowering ticket prices for next season. By quite a bit, too.

Mark Gonzales of the Chicago Tribune reports that 54 percent of the seats at U.S. Cellular Field will be cheaper in 2013 and they’ll drop in price by an average of 26 percent, along with a decrease in the cost to park around the ballpark.

Gonzales writes that the White Sox “commissioned a comprehensive research project” to better understand fan sentiment surrounding ticket prices and other factors in the current economic climate.