White Sox dropping ticket prices for 2013 following research

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Few people picked the White Sox to be competitive this season, let alone fight for the AL Central title with the Tigers deep into September, yet despite dramatically outperforming preseason expectations with 85 wins they failed to top two million in attendance for the first time since 2004.

And now they’re lowering ticket prices for next season. By quite a bit, too.

Mark Gonzales of the Chicago Tribune reports that 54 percent of the seats at U.S. Cellular Field will be cheaper in 2013 and they’ll drop in price by an average of 26 percent, along with a decrease in the cost to park around the ballpark.

Gonzales writes that the White Sox “commissioned a comprehensive research project” to better understand fan sentiment surrounding ticket prices and other factors in the current economic climate.

Cardinals activate Greg Holland from disabled list

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The Cardinals announced on Tuesday that reliever Greg Holland has been activated from the 10-day disabled list. Reliever Matt Bowman heads back to the DL with blisters on his right middle finger.

Holland, 32, has been out of action since late May due to a right hip impingement. Holland signed a one-year, $14 million deal with the Cardinals at the end of March, but it hasn’t been going well. He has given up 15 runs (14 earned) on 20 hits and 15 walks with 10 strikeouts in 13 1/3 innings this season.

Bowman, 27, missed about a month between May 17 and June 14 due to blister issues. He appeared in only three games before heading back. Bowman gave up two runs and recorded two outs in Monday’s 6-5 walk-off loss to the Phillies.