As has been noted all over the place, the Yankees haven’t been selling out their playoff games. There are probably a lot of reasons for that, as any remotely complicated market phenomenon is impacted by multiple factors. The Yankees, however, think they have a culprit:
The bigger problem, the official said, is that fans have become used to shopping for bargains on Web sites like StubHub rather than paying full price at the box office. “The reality is there are thousands of tickets on the secondary market, so why would anyone buy our few remaining tickets,” the official said, noting that more than 17,000 tickets were available for resale to Sunday’s game. “We don’t control our own box office anymore.”
Of course you control your box office. Specifically, you control the prices of your tickets. If you don’t want people to avoid the box office in favor of the cheaper secondary ticket market, MAKE YOUR TICKETS CHEAPER.
Minor League Baseball announced on Wednesday that, for the 14th consecutive season, the league has eclipsed 40 million in total attendance. 20 teams set single-game attendance records and seven teams set franchise records for single-game attendance in their current parks.
ESPN’s Keith Law, who has been covering the minor leagues for quite a while, did the math:
Minor League Baseball president and CEO Pat O’Conner, whose most prominent stint in the public eye involved him disingenuously justifying the underpaying of his players, said, “Minor League Baseball continues to be the best entertainment value in sports, and these numbers support that. For us to top 40 million fans for the 14th consecutive season despite the weather challenges our teams faced in April and May is a testament to the continued support of our loyal fan bases and the creative promotions and hard work done by all of our teams across the country.”
Major and Minor League Baseball are quite happy to make money hand over fist on the backs of their players, but are too cheap to pay them adequately for their labor.