We talked about lucrative local TV rights yesterday. Let’s talk national: ESPN just agreed to pay Major League Baseball nearly double what it’s paying now to keep baseball rights through 2021:
ESPN has agreed to a deal that locks down MLB rights into the next decade, according to several sources. The eight-year deal is worth $5.6B (an average of $700M per year), approximately doubling the nearly $306M ESPN currently pays MLB every year for domestic TV rights.
That includes digital, radio and, for the first time, the playoffs: one wild card game. Otherwise the deal is basically the same: Sunday Night Baseball and Monday and Wednesday night games.
The current deals with ESPN, Fox and TBS are in place through the end of the 2013 season. As the New York Times reported in July, there is a frenzy afoot, with those three outlets still wanting to keep their games, plus NBC wanting to get in on the action. Clearly those remaining will be in frenzied bidding for the Saturday and Sunday afternoon games, the postseason and any other national products that may be added over and above what exists now.
That’s a recipe for skyrocketing rights fees. And we just saw the first rocket launched.
UPDATE: Putting this money in perspective. Short version: windfall.
MILWAUKEE — The Brewers had two players and a staff member test positive for the coronavirus at their alternate training site in Appleton, Wisconsin.
Milwaukee president of baseball operations David Stearns confirmed the positive results Saturday and said they shouldn’t impact the major league team. Teams are using alternate training sites this season to keep reserve players sharp because the minor league season was canceled due to the pandemic.
Stearns said the positive tests came Monday and did not name the two players or the staff member. Players must give their permission for their names to be revealed after positive tests.
The entire camp was placed in quarantine.
“We have gone through contact tracing,” Stearns said. “We do not believe it will have any impact at all on our major league team. We’ve been fortunate to get through this season relatively unscathed in this area. Unfortunately, we weren’t able to get all the way there at our alternate site.”
Milwaukee entered Saturday one game behind the Reds and Cardinals for second place in the NL Central, with the top two teams qualifying for the postseason.
The Brewers still will be able to take taxi squad players with them on the team’s trip to Cincinnati and St. Louis in the final week of the season. He said those players have had repeated negative tests and the team is “confident” there would be no possible spread of the virus.
“Because of the nature of who these individuals were, it’s really not going to affect the quarantine group at all,” Stearns said. “We’re very fortunate that the group of players who could potentially be on a postseason roster for us aren’t interacting all that much with the individuals that tested positive.”