Ads on basketball jerseys: is baseball next?

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From my ProBasketballTalk compadre Kurt, a glimpse of what’s to come:

It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday.

They’re gonna do it starting in the 2013-14 season.  They estimate that it could bring in $100 million by doing that. That seems a bit nuts, but clearly it will create a lot of revenue.

Soccer does it. Now basketball. Obviously racing has done it forever as have lots of sports in other countries.  We don’t want it to happen in baseball — purity, aesthetics, etc. etc. — but can someone tell me why this won’t inevitably stretch to baseball?  Just with a little patch here or there?  We as fans all would bristle, but who among those in power — the league, the union, the broadcasting rights holders and the sponsors themselves — would object? Who stops it?

Video: Athletics tie home run record on the road

Franklin Barreto, Stephen Piscotty, Mark Canha
AP Images
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The Athletics tied a league record on Saturday thanks to Stephen Piscotty, who launched a two-run, 396-foot home run off of the White Sox’ Dylan Covey to put the club on the board in the second inning. The homer may not have erased the five-run deficit the A’s were working against, but it extended their home run streak to 24 consecutive road games — tying the 1996 Orioles for the longest home run streak on the road in 22 years.

Following Piscotty’s blast, they eventually tied things up in the fifth inning with a sac fly from Dustin Fowler and a two-run double off the bat of Jed Lowrie. Daniel Mengden, meanwhile, was forced off the mound after just two innings; he expended 44 pitches and gave up five runs on four hits and two walks.

The Athletics are currently tied with the White Sox 5-5 in the fifth. They’ll attempt to get a leg up in the series finale — and earn the standalone league record for most consecutive road games with a home run — when right-hander Paul Blackburn and southpaw Carlos Rodon go head-to-head on Sunday at 2:10 PM ET.