Ads on basketball jerseys: is baseball next?

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From my ProBasketballTalk compadre Kurt, a glimpse of what’s to come:

It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday.

They’re gonna do it starting in the 2013-14 season.  They estimate that it could bring in $100 million by doing that. That seems a bit nuts, but clearly it will create a lot of revenue.

Soccer does it. Now basketball. Obviously racing has done it forever as have lots of sports in other countries.  We don’t want it to happen in baseball — purity, aesthetics, etc. etc. — but can someone tell me why this won’t inevitably stretch to baseball?  Just with a little patch here or there?  We as fans all would bristle, but who among those in power — the league, the union, the broadcasting rights holders and the sponsors themselves — would object? Who stops it?