The Red Sox marketing team is on top of things

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Less than 24 hours after the Red Sox traded Kevin Youkilis, and an advertisement went out to Sox fans promoting the White-Sox vs. Red Sox series of July 16-19 as the first time Youkilis is back in Fenway Park following his trade to Chicago.

Quick thinking, that.

Tom Brady’s bid to trademark ‘Tom Terrific’ rejected

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Remember back in June when New England Patriots quarterback Tom Brady attempted to trademark “Tom Terrific?” And how everyone laughed at him because anyone who knows the first thing about sports knows that Tom Seaver, not Brady, was the first — and, frankly, only — “Tom Terrific?”

Well, our laughing was validated because his application was rejected by the Patent and Trademark Office because of a “false connection” with Tom Seaver. That’s the report from trademark lawyer Josh Gerben, who analyzes Brady’s failed bid here:

Next up on Great Moments in Hubris, I presume, will be my often ridiculous alma mater. But for now:

Sit down, son.