Happy Anniversary, Ten Cent Beer Night!

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On June 4, 1974 the Cleveland Indians did what every right-thinking organization in need of an attendance boost would do: they offered fans ten cent beer with no purchase limits (in today’s dollars it would be 47 cent beer night).  What could possibly go wrong?

Everything, of course:

Meanwhile, throughout the contest, the crowd in attendance, which was already heavily inebriated, grew more and more unruly. A woman ran out to the Indians’ on-deck circle and flashed her breasts, and a naked man sprinted to second base as Grieve hit his second home run of the game. A father and son pair ran onto the outfield and mooned the fans in the bleachers one inning later. The crowd was further agitated when Cleveland’s Leron Lee hit a line drive into the stomach of Rangers pitcher Ferguson Jenkins, after which Jenkins dropped to the ground. Fans in the upper deck of Municipal Stadium cheered, then chanted “Hit ’em again! Hit ’em again! Harder! Harder!”

As the game progressed, more fans ran onto the field and caused problems. Ranger Mike Hargrove was pelted with hot dogs and spit, and at one point was nearly struck with an empty gallon jug of Thunderbird.

And that’s before the full-scale riot actually occurred, ending the game.  And note: why anyone would bring a bottle of Thunderbird to a game when the beer was already dirt cheap is beyond me, but it was the 1970s I guess.

A few years ago, Paul Jackson of ESPN wrote a long remembrance of Ten Cent Beer Night, complete with background, Cleveland history and an analysis of everything that led up to and fell out from the ill-fated promotion.  It’s great reading.

Oh, and the best part: despite the ten cent beer promotion more than tripling average attendance that night, the park — with a capacity of some 81,000 — still only held 25,000 that night.  Different times, dudes. Different times.

Biden praises Braves’ ‘unstoppable, joyful run’ to 2021 win

Geoff Burke-USA TODAY Sports
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WASHINGTON — President Joe Biden said the Atlanta Braves will be “forever known as the upset kings of October” for their improbable 2021 World Series win, as he welcomed the team to the White House for a victory celebration.

Biden called the Braves’ drive an “unstoppable, joyful run.” The team got its White House visit in with just over a week left before the 2022 regular season wraps up and the Major League Baseball playoffs begin again. The Braves trail the New York Mets by 1.5 games in the National League East but have clinched a wildcard spot for the MLB playoffs that begin Oct. 7. Chief Executive Officer Terry McGuirk said he hoped they’d be back to the White House again soon.

In August 2021, the Braves were a mess, playing barely at .500. But then they started winning. And they kept it up, taking the World Series in six games over the Houston Astros.

Biden called their performance of “history’s greatest turnarounds.”

“This team has literally been part of American history for over 150 years,” said Biden. “But none of it came easy … people counting you out. Heck, I know something about being counted out.”

Players lined up on risers behind Biden, grinning and waving to the crowd, but the player most discussed was one who hasn’t been on the team in nearly 50 years and who died last year: Hall of Famer Hank Aaron.

Hammerin’ Hank was the home run king for 33 years, dethroning Babe Ruth with a shot to left field on April 8, 1974. He was one of the most famous players for Atlanta and in baseball history, a clear-eyed chronicler of the hardships thrown his way – from the poverty and segregation of his Alabama youth to the racist threats he faced during his pursuit of one of America’s most hallowed records. He died in January at 86.

“This is team is defined by the courage of Hank Aaron,” Biden said.

McGuirk said Aaron, who held front office positions with the team and was one of Major League Baseball’s few Black executives, was watching over them.

“He’d have been there every step of the way with us if he was here,” McGuirk added.

The president often honors major league and some college sports champions with a White House ceremony, typically a nonpartisan affair in which the commander in chief pays tribute to the champs’ prowess, poses for photos and comes away with a team jersey.

Those visits were highly charged in the previous administration. Many athletes took issue with President Donald Trump’s policies and rhetoric on policing, immigration and more. Trump, for his part, didn’t take kindly to criticism from athletes or their on-field expressions of political opinions.

Under Biden, the tradition appears to be back. He’s hosted the NBA champion Milwaukee Bucks and Super Bowl champion Tampa Bay Buccaneers at the White House. On Monday he joked about first lady Jill Biden’s Philadelphia allegiances.

“Like every Philly fan, she’s convinced she knows more about everything in sports than anybody else,” he said. He added that he couldn’t be too nice to the Atlanta team because it had just beaten the Phillies the previous night in extra innings.

Press secretary Karine Jean-Pierre was later questioned about the team’s name, particularly as other professional sports teams have moved away from names – like the Cleveland Indians, now the Guardians, and the Washington Redskins, now the Commanders – following years of complaints from Native American groups over the images and symbols.

She said it was important for the country to have the conversation. “And Native American and Indigenous voices – they should be at the center of this conversation,” she said.

Biden supported MLB’s decision to pull the 2021 All-Star Game from Atlanta to protest Georgia’s sweeping new voting law, which critics contend is too restrictive.