Broadcast rights fees are going nuts. Are they sustainable?

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What has been driving the huge free agent deals we saw this past winter, the large contract extensions we’ve seen recently and the $2 billion sale price of the Los Angeles Dodgers?  Why, big-time increases in broadcast rights fees, that’s what.

Today at Variety our friend Jon Weisman takes a look at this phenomenon, what is behind it and asks whether it’s sustainable or, rather, if it’s a big bubble that could be popped via cable TV regulation or something.

It behooves you to read this if you care at all about the financial context in which baseball currently finds itself, as broadcast rights and the riches they are raining down on the game are the most important thing impacting it, by far.

Manny Machado homers in return to Camden Yards

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Padres third baseman made his much anticipated return to Camden Yards on Tuesday, his first appearance there as a visiting player after signing a 10-year, $300 million contract with the Padres in February. The Orioles’ faithful gave Machado a standing ovation as he came to the plate for his first at-bat. He would strike out looking.

In Machado’s next at-bat, he crushed a first-pitch Jimmy Yacabonis fastball out to left-center field for a solo homer, boosting the Padres’ lead to 5-1. It marked Machado’s 100th career homer at Camden Yards.

Machado now has 17 homers on the season along with 48 RBI, 47 runs scored, and a .279/.355/.503 triple-slash line.