Springtime Storylines: How long until new ownership puts the magic back in the Los Angeles Dodgers?

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Between now and Opening Day, HardballTalk will take a look at each of baseball’s 30 teams, asking the key questions, the not-so-key questions, and generally breaking down their chances for the 2012 season. Up next: The Los Angeles Dodgers.

The Big Question: How long until new ownership brings back the magic?

Sorry. That was kind of hacky, wasn’t it?  Oh well. I coulda gone with “Showtime,” and I didn’t so consider yourself lucky.

But our hackiness can be forgiven, can it not?  These are heady times for the Dodgers. Frank McCourt’s reign of terror is about to end and in comes the most beloved figure in L.A. sports this side of Vin Scully. And what’s more, Magic Johnson is accompanied by serious money in the form of Guggenheim Partners, and real baseball brains in Stan Kasten.  That stuff has led to a zillion headlines this week, but how long until that translates to success on the field?

Maybe sooner than you think. Here was Magic Johnson early Wednesday morning, when asked if the new ownership group was going to approach things like the Yankees do:

“It’s not just the Yankees. The Angels invested a lot of money into Albert Pujols and C.J. Wilson. You see what the Tigers just did with Prince Fielder. Teams are investing. That’s what you do when you put a winning team on the field. We’re not going to be any different from those teams.”

Cole Hamles is available next year. So is Matt Cain. So is Josh Hamilton. In not too long Joey Votto will hit the market.  There’s no reason to think that the Dodgers aren’t going to be in on that business.  And if they are, they could start winning a lot of baseball games here pretty soon.

What else is going on?

  • None of that is this year, though. For this year it’s their Cy Young pitcher in Clayton Kershaw, their MVP-caliber center fielder Matt Kemp and … a whole lot of blah. Or, as Jonah Keri put it so succinctly: “2012 could bring the Dodgers another Cy Young, an MVP award, and the league lead for crummy, overpaid starters named Juan.”
  • Dee Gordon is about as exciting as it comes. He hit .304 with a .325 on-base percentage and stole 24 bases in only 56 games.  He may be trouble for the Dodgers at the top of the order given how batting average-heavy that OBP is, but when he does get on base, watch out.
  • Otherwise this is a pretty weak lineup. Outside of Kemp there are very few power threats and the one guy who could maybe turn into one one day — Jerry Sands — was just sent down to the minors. For this lineup to be any kind of respectable, the Dodgers need Andre Ethier, James Loney and Juan Rivera all to remember what they were like when they used to be something. That’s a tall order.
  • Kershaw is less of a lone solider in the rotation, as Chad Billingsley, Ted Lilly and Aaron Harang all look solid. Not spectacular or anything, but solid.

So how are they gonna do?

Not that great. I really don’t like anyone in this lineup not named Matt Kemp.  The cupboard is basically bare here, as the minor league system atrophied under McCourt and Ned Colletti simply doesn’t appear to know how to assemble useful spare parts.  All of that is a recipe for mediocrity at best.  Even if there is excitement on the horizon.

MLB crowds jump from ’21, still below pre-pandemic levels

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PHOENIX — Even with the homer heroics of sluggers like Aaron Judge and Albert Pujols, Major League Baseball wasn’t able to coax fans to ballparks at pre-pandemic levels this season, though attendance did jump substantially from the COVID-19 affected campaign in 2021.

The 30 MLB teams drew nearly 64.6 million fans for the regular season that ended Wednesday, which is up from the 45.3 million who attended games in 2021, according to baseball-reference.com. This year’s numbers are still down from the 68.5 million who attended games in 2019, which was the last season that wasn’t affected by the pandemic.

The 111-win Los Angeles Dodgers led baseball with 3.86 million fans flocking to Dodger Stadium for an average of 47,672 per contest. The Oakland Athletics – who lost 102 games, play in an aging stadium and are the constant subject of relocation rumors – finished last, drawing just 787,902 fans for an average of less than 10,000 per game.

The St. Louis Cardinals finished second, drawing 3.32 million fans. They were followed by the Yankees (3.14 million), defending World Series champion Braves (3.13 million) and Padres (2.99 million).

The Toronto Blue Jays saw the biggest jump in attendance, rising from 805,901 fans to about 2.65 million. They were followed by the Cardinals, Yankees, Mariners, Dodgers, and Mets, which all drew more than a million fans more than in 2021.

The Rangers and Reds were the only teams to draw fewer fans than in 2021.

Only the Rangers started the 2021 season at full capacity and all 30 teams weren’t at 100% until July. No fans were allowed to attend regular season games in 2020.

MLB attendance had been declining slowly for years – even before the pandemic – after hitting its high mark of 79.4 million in 2007. This year’s 64.6 million fans is the fewest in a non-COVID-19 season since the sport expanded to 30 teams in 1998.

The lost attendance has been balanced in some ways by higher viewership on the sport’s MLB.TV streaming service. Viewers watched 11.5 billion minutes of content in 2022, which was a record high and up nearly 10% from 2021.